New post by Google Ads & Commerce 🔥
December Demand Gen Drop: Five things to know for the new year.
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December Demand Gen Drop: Five things to know for the new year.
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Google
December Demand Gen Drop: Five things to know for the new year.
Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…
New post by Search Engine Journal 🔥
Google Releases December 2025 Core Update via @sejournal, @MattGSouthern
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Google Releases December 2025 Core Update via @sejournal, @MattGSouthern
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Search Engine Journal
Google Releases December 2025 Core Update
Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.
New post by Search Engine Journal 🔥
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
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When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
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Search Engine Journal
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.
New post by Search Engine Journal 🔥
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via @sejournal, @brookeosmundson
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PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via @sejournal, @brookeosmundson
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Search Engine Journal
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
New post by Search Engine Journal 🔥
SEO Pulse: December Core Update, Preferred Sources & Social Data via @sejournal, @MattGSouthern
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SEO Pulse: December Core Update, Preferred Sources & Social Data via @sejournal, @MattGSouthern
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Search Engine Journal
SEO Pulse: December Core Update, Preferred Sources & Social Data
Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console.
New post by Search Engine Journal 🔥
How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthern
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How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthern
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Search Engine Journal
How People Use Copilot Depends On Device, Microsoft Says
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.
New post by PPC Land 🔥
Pinterest acquires tvScientific to expand into connected TV advertising
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Pinterest acquires tvScientific to expand into connected TV advertising
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PPC Land
Pinterest acquires tvScientific to expand into connected TV advertising
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
New post by Search Engine Journal 🔥
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster
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Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster
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Search Engine Journal
Google Updates Search Live With Gemini Model Upgrade
Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.
New post by Moz 🔥
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
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Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
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Moz
Level Up Your SEO Strategy with a Product Mindset
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings…
New post by PPC Land 🔥
Netherlands raises serious concerns about EU Digital Omnibus privacy changes
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Netherlands raises serious concerns about EU Digital Omnibus privacy changes
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PPC Land
Netherlands raises serious concerns about EU Digital Omnibus privacy changes
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
New post by PPC Land 🔥
Google tests AI article summaries for select publishers amid traffic concerns
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Google tests AI article summaries for select publishers amid traffic concerns
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PPC Land
Google tests AI article summaries for select publishers amid traffic concerns
Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
New post by PPC Land 🔥
Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026
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Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026
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PPC Land
Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026
Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.
New post by PPC Land 🔥
Unapproved peptides ads surge 208% as marketplaces see 276% sales growth
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Unapproved peptides ads surge 208% as marketplaces see 276% sales growth
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PPC Land
Unapproved peptides ads surge 208% as marketplaces see 276% sales growth
LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.
New post by PPC Land 🔥
November retail sales rise 4.53% as holiday spending meets forecast
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November retail sales rise 4.53% as holiday spending meets forecast
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PPC Land
November retail sales rise 4.53% as holiday spending meets forecast
CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.
New post by PPC Land 🔥
IAB Tech Lab releases CTV ad format standards for public comment
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IAB Tech Lab releases CTV ad format standards for public comment
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PPC Land
IAB Tech Lab releases CTV ad format standards for public comment
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
New post by PPC Land 🔥
French digital marketing sector drives €14.4bn economy with 310,000 jobs
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French digital marketing sector drives €14.4bn economy with 310,000 jobs
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PPC Land
French digital marketing sector drives €14.4bn economy with 310,000 jobs
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
New post by PPC Land 🔥
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
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Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
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PPC Land
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
New post by PPC Land 🔥
Dutch authority reprimands Takeaway for Google Analytics data transfers
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Dutch authority reprimands Takeaway for Google Analytics data transfers
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PPC Land
Dutch authority reprimands Takeaway for Google Analytics data transfers
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.