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Safari blocks identity firms as eMarketer puts Apple's US ad sales at $8.85bn
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Safari blocks identity firms as eMarketer puts Apple's US ad sales at $8.85bn
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PPC Land
Safari blocks identity firms as eMarketer puts Apple's US ad sales at $8.85bn
Eight WebKit posts from 2017 to 2026 sit beside Apple Ads' move from one App Store slot into Maps. Does the record show Safari's limits feed Apple's own ads?
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61% of SHEIN's US app shoppers put themselves first on holiday lists
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61% of SHEIN's US app shoppers put themselves first on holiday lists
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PPC Land
61% of SHEIN's US app shoppers put themselves first on holiday lists
Survey of 24,863 US app users ran September 6-14; 22% plan to start before November. Its 'biggest' sale names no discount, date or baseline. What is missing?
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IAB Tech Lab CEO says Apple's domain block hurts publishers more than ad tech
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IAB Tech Lab CEO says Apple's domain block hurts publishers more than ad tech
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PPC Land
IAB Tech Lab CEO says Apple's domain block hurts publishers more than ad tech
Anthony Katsur's October 20 essay gives publishers no revenue loss figure and names no blocked vendor. What would transition periods and review by Apple change?
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Magnite ads top Cint's ad recall lift benchmark by 136%, Magnite says
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Magnite ads top Cint's ad recall lift benchmark by 136%, Magnite says
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PPC Land
Magnite ads top Cint's ad recall lift benchmark by 136%, Magnite says
On CTV alone, recall lift ran about 32% above benchmark and consideration 70%. No campaign count, sample or dates are given. How much can buyers read into it?
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Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
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Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
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PPC Land
Prime Video's Oct 12-18 chart: Love of Your Life tops films, Carrie series
Reacher spinoff Neagley ranks second, a place above Reacher, in a count of worldwide accounts. No viewer totals are given, so what can TV buyers take from it?
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Meta's ads with creators gain 97% to a $15bn annual run rate
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Meta's ads with creators gain 97% to a $15bn annual run rate
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PPC Land
Meta's ads with creators gain 97% to a $15bn annual run rate
Nearly 10 million advertisers used Meta's AI creative tools in Q3. Muse, set up by 10 million people, will charge businesses fees on sales. How will it work?
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Game: Half the trade's jargon exists to explain what broke
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Game: Half the trade's jargon exists to explain what broke
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PPC Land
Game: Half the trade's jargon exists to explain what broke
Sixteen terms, four groups of four. Thursday's grid sits in the middle of the week's range, and its hardest set rewards anyone with a long memory.
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Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
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Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
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PPC Land
Meta's ad revenue gains 26% on the day a New Mexico judge fines it $25bn
Meta grew ad revenue 26% to $63.1bn while taking a $9.89bn teen settlement charge, hours after a New Mexico judge set a $25bn penalty with 15% annual interest.
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iHeart gains 1.4M weekly podcast downloads in Triton's September ranker
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iHeart gains 1.4M weekly podcast downloads in Triton's September ranker
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PPC Land
iHeart gains 1.4M weekly podcast downloads in Triton's September ranker
Audioboom rose to 15.5M average weekly downloads from 14.9M, holding second among US podcast sales networks. Can anyone close a gap that is still 51.8M wide?
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Meta's AI rewrites the ads. From October 30, advertisers carry the risk
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Meta's AI rewrites the ads. From October 30, advertisers carry the risk
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PPC Land
Meta's AI rewrites the ads. From October 30, advertisers carry the risk
Meta's October 30 terms make advertisers solely responsible for its AI ad edits and let it crawl their sites, in a week of 26% ad growth and a $25bn court fine.
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Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
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Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
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PPC Land
Gemini 4 Argon's 25 trillion tokens in 72 hours leave Google short of compute
Pichai puts Argon's launch demand at 3x Gemini 3, with access held to paying subscribers. Can agents unify Search and Gemini without breaking the open web?
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SCHUFA loses blanket trade secret defence at Germany's top civil court
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SCHUFA loses blanket trade secret defence at Germany's top civil court
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PPC Land
SCHUFA loses blanket trade secret defence at Germany's top civil court
Judges named six appeal courts that set the proof bar too high for consumers. Dresden must rehear four cases: how far must credit bureaus open up their scores?
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Formula 1 starts selling audio ads through Consumable's 220M-user network
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Formula 1 starts selling audio ads through Consumable's 220M-user network
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PPC Land
Formula 1 starts selling audio ads through Consumable's 220M-user network
Visual Audio ads and PODiQ targeting are on sale to brands and agencies now, yet no prices, apps or launch advertisers were named. What exactly is F1 selling?
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DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
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DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
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PPC Land
DAZN loses $979.7m as McDonald's ends its 32-year World Cup sponsorship
DAZN's first consolidated UK accounts show a $979.7m loss on $3.8bn of revenue, as McDonald's quits FIFA, F1 sells audio ads and Amazon widens its TNF pitch.
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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
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PPC Land
Spotify's direct ad sales drop €53m as biddable channels drive 9% growth
Automated channels added €91m to Spotify's Q3 ad revenue, which reached €482m on 499m free users. Can podcasts and sponsorships carry Q4 to double-digit growth?
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
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PPC Land
Meta's cross-check list grew 59-fold to 799,000 US accounts by 2025
Special review covered 13,500 US accounts in 2020; Zuckerberg said he had not seen the list. Did Meta adopt its Oversight Board's 2022 fixes? He was not sure.
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
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PPC Land
Sandberg said 'I don't know' to 6 Facebook app-vetting gaps, video shows
Gibson Dunn's review later listed the same gaps. The New Mexico jury that watched her on September 14 found 26 Facebook statements deceptive, including her own.
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Google and Meta's new terms carry EU fine risk of up to 10% of sales
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Google and Meta's new terms carry EU fine risk of up to 10% of sales
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PPC Land
Google and Meta's new terms carry EU fine risk of up to 10% of sales
Meta's free cash flow was -$2.12bn in Q3 and Alphabet's -$5.9bn in Q2, yet both hold over $80bn in cash. Which EU rules do the new terms test, and how hard?
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European publishers ask EU to halt Meta's crawling terms before Nov 20
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European publishers ask EU to halt Meta's crawling terms before Nov 20
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PPC Land
European publishers ask EU to halt Meta's crawling terms before Nov 20
Removing "train" does not exclude fine-tuning or AI grounding, publishers tell Brussels, and businesses get no right to refuse. Will the EU act by November 20?
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Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
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Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
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PPC Land
Satya Nadella calls '1873' the book to be read as Microsoft spends $41bn
Ahamed says a third of US railroad bonds stopped paying after 1873, and that Microsoft's CEO misread his book. What does the 1870s panic say about AI debt?