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Dating app users refuse to share their real identities as hacking fears surge
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Dating app users refuse to share their real identities as hacking fears surge
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PPC Land
Dating app users refuse to share their real identities as hacking fears surge
Dating app users increasingly reject sharing names and phone numbers while accepting health data disclosure, driven by cybersecurity concerns in 2025 Verve report.
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Index Exchange CEO outlines programmatic's shift to impression-level AI
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Index Exchange CEO outlines programmatic's shift to impression-level AI
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PPC Land
Index Exchange CEO outlines programmatic's shift to impression-level AI
Andrew Casale details how agentic sell-side decisioning moves intelligence upstream in programmatic advertising, eliminating cloud tax while enabling real-time optimization.
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Nvidia brings cloud gaming to your living room with Fire TV launch
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Nvidia brings cloud gaming to your living room with Fire TV launch
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PPC Land
Nvidia brings cloud gaming to your living room with Fire TV launch
Nvidia's GeForce NOW launches on Amazon Fire TV Stick devices, streaming games at 1080p resolution while creating new advertising inventory opportunities.
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Cloudflare cuts AI token costs by 80% with markdown conversion
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Cloudflare cuts AI token costs by 80% with markdown conversion
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PPC Land
Cloudflare cuts AI token costs by 80% with markdown conversion
Cloudflare launches Markdown for Agents to convert HTML to markdown automatically, reducing token usage by 80% for AI systems while introducing Content Signals framework.
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IAB's new contract framework addresses 15 years of advertising chaos
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IAB's new contract framework addresses 15 years of advertising chaos
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PPC Land
IAB's new contract framework addresses 15 years of advertising chaos
IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.
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Why your hyper-granular campaigns might be killing performance in 2026
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Why your hyper-granular campaigns might be killing performance in 2026
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PPC Land
Why your hyper-granular campaigns might be killing performance in 2026
Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.
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SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
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SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
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PPC Land
SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.
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Meta lets Threads users boss the algorithm around for three days
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Meta lets Threads users boss the algorithm around for three days
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PPC Land
Meta lets Threads users boss the algorithm around for three days
Meta introduces Dear Algo on Threads, letting users temporarily control feed content with AI-powered requests that adjust recommendations for 72 hours.
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Meta breaks ground on $10 billion Lebanon data center for AI expansion
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Meta breaks ground on $10 billion Lebanon data center for AI expansion
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PPC Land
Meta breaks ground on $10 billion Lebanon data center for AI expansion
Meta announces construction of a 1-gigawatt data center campus in Lebanon, Indiana, representing over $10 billion in infrastructure investment and community commitments including 4,000 construction jobs and 300 operational positions.
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Microsoft shows marketers how AI search actually picks brands to recommend
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Microsoft shows marketers how AI search actually picks brands to recommend
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PPC Land
Microsoft shows marketers how AI search actually picks brands to recommend
Microsoft updates AI marketer's guide with technical explanations of how large language models surface brands through paid placements and organic visibility strategies.
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Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
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Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
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PPC Land
Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.
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AudioGo's reporting integration might actually make audio data usable
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AudioGo's reporting integration might actually make audio data usable
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PPC Land
AudioGo's reporting integration might actually make audio data usable
AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.
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Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
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Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
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PPC Land
Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.
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Open-source AI mapper speeds taxonomy migration in months-long manual process
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Open-source AI mapper speeds taxonomy migration in months-long manual process
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PPC Land
Open-source AI mapper speeds taxonomy migration in months-long manual process
IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.
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Google just made removing your explicit images from Search way easier
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Google just made removing your explicit images from Search way easier
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PPC Land
Google just made removing your explicit images from Search way easier
Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.
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Adobe's director reveals why most B2B video ads fail to stick
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Adobe's director reveals why most B2B video ads fail to stick
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PPC Land
Adobe's director reveals why most B2B video ads fail to stick
Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.
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Similarweb gives every employee an AI market intelligence expert
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Similarweb gives every employee an AI market intelligence expert
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PPC Land
Similarweb gives every employee an AI market intelligence expert
Similarweb this week launched AI Studio, an enterprise platform turning natural language questions into comprehensive market research in seconds.
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OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads
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OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads
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PPC Land
OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
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UC Berkeley unveils framework as AI agents threaten to outrun oversight
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UC Berkeley unveils framework as AI agents threaten to outrun oversight
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PPC Land
UC Berkeley unveils framework as AI agents threaten to outrun oversight
UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal…
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Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster
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Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster
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Search Engine Journal
Antitrust Filing Says Google Cannibalizes Publisher Traffic
Antitrust filing by Penske Media Corporation claims Google is cannibalizing search traffic of sites repackaged into AI search answers.