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ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
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ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
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PPC Land
ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's…
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85% of Americans now recognize the AdChoices icon, DAA survey finds
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85% of Americans now recognize the AdChoices icon, DAA survey finds
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PPC Land
85% of Americans now recognize the AdChoices icon, DAA survey finds
A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.
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Spain's data watchdog maps the hidden GDPR risks of agentic AI
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Spain's data watchdog maps the hidden GDPR risks of agentic AI
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PPC Land
Spain's data watchdog maps the hidden GDPR risks of agentic AI
Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.
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Dutch authority flags open-source AI agents as a Trojan Horse for hackers
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Dutch authority flags open-source AI agents as a Trojan Horse for hackers
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PPC Land
Dutch authority flags open-source AI agents as a Trojan Horse for hackers
The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.
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WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
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WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
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PPC Land
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.
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AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
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AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
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PPC Land
AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.
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PubMatic bets everything on agentic AI while Magnite just grows
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PubMatic bets everything on agentic AI while Magnite just grows
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PPC Land
PubMatic bets everything on agentic AI while Magnite just grows
A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.
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3 days left: Amazon is locking the door on the data tools sellers depended on
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3 days left: Amazon is locking the door on the data tools sellers depended on
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PPC Land
3 days left: Amazon is locking the door on the data tools sellers depended on
With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.
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Google Ads budget pacing with ad scheduling: what the March 1 change actually does
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Google Ads budget pacing with ad scheduling: what the March 1 change actually does
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PPC Land
Google Ads budget pacing with ad scheduling: what the March 1 change actually does
Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.
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IAB Tech Lab names its agentic ad initiative AAMP to end market confusion
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IAB Tech Lab names its agentic ad initiative AAMP to end market confusion
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PPC Land
IAB Tech Lab names its agentic ad initiative AAMP to end market confusion
IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
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YouTube tests AI that turns someone else's Short into a brand new video
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YouTube tests AI that turns someone else's Short into a brand new video
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PPC Land
YouTube tests AI that turns someone else's Short into a brand new video
YouTube is testing AI-powered Shorts remix tools that let creators transform a single frame or insert objects into any eligible Short - here's what it means for creators.
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Google sets March 23 date for Gemini showcase on Google Marketing Platform
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Google sets March 23 date for Gemini showcase on Google Marketing Platform
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PPC Land
Google sets March 23 date for Gemini showcase on Google Marketing Platform
Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points.
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Google to enforce $5 minimum daily budget on Demand Gen campaigns from April
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Google to enforce $5 minimum daily budget on Demand Gen campaigns from April
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PPC Land
Google to enforce $5 minimum daily budget on Demand Gen campaigns from April
Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits.
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Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention
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Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention
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PPC Land
Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention
Spotify launched weekly Audiobook Charts for the U.S. and U.K. on February 27, 2026, ranking titles by listening engagement for Free and Premium users.
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Google Ads API tightens EU political ads rules with April 1 deadline
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Google Ads API tightens EU political ads rules with April 1 deadline
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PPC Land
Google Ads API tightens EU political ads rules with April 1 deadline
Google Ads API and Google Ads scripts will block campaign management calls on April 1, 2026 for accounts with undeclared EU political advertising campaigns across API versions v20 to v23.
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Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking
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Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking
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PPC Land
Meta sues scam advertisers in Brazil, China and Vietnam over celeb-bait and cloaking
Meta filed multiple lawsuits on February 26, 2026 against scam advertisers using celeb-bait and cloaking tactics in Brazil, China, and Vietnam, while issuing cease and desist letters to eight marketing consultants.
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Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support
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Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support
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PPC Land
Google Ads API Developer Assistant v2.0 adds AI diagnostics and v23 support
Google upgrades its Ads API Developer Assistant to v2.0 with agentic conversion troubleshooting, session hooks, and full Google Ads API v23 support for developers.