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IAS and Mastercard turn media quality into live sales signals
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IAS and Mastercard turn media quality into live sales signals
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PPC Land
IAS and Mastercard turn media quality into live sales signals
IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.
New post by Search Engine Journal 🔥
How To Identify Which LLM Is Actually Working For You [Webinar] via @sejournal, @hethr_campbell
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How To Identify Which LLM Is Actually Working For You [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
How To Identify Which LLM Is Actually Working For You [Webinar]
Find out which LLM is best for your industry and how it can elevate your conversions in our upcoming informative webinar.
New post by Search Engine Journal 🔥
WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster
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WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster
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Search Engine Journal
WordPress Delays Release Of Version 7.0 To Focus On Stability
Delay in release of WordPress 7.0 driven by concerns over real-time collaboration feature. The focus now is on targeting "extreme stability."
New post by Jon Loomer Digital 🔥
Meta’s “Describe Your Audience” AI Feature for Detailed Targeting
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Meta’s “Describe Your Audience” AI Feature for Detailed Targeting
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Jon Loomer Digital
Meta's "Describe Your Audience" AI Feature for Detailed Targeting
What Meta's new "Describe Your Audience" feature for detailed targeting does, how it works, and why it may not matter much.
New post by Search Engine Journal 🔥
So Your Traffic Tanked: What Smart CMOs Do Next
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So Your Traffic Tanked: What Smart CMOs Do Next
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Search Engine Journal
So Your Traffic Tanked: What Smart CMOs Do Next
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities.
New post by PPC Hero 🔥
Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)
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Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)
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PPC Hero
Why LSA and Google Ads Cannibalize Each Other (And How to Fix It) - PPC Hero
In practice, LSA and Google Ads frequently compete for the same impression, the same click, and the same lead, leaving you paying twice for one customer.
New post by Search Engine Journal 🔥
The Science Of What AI Actually Rewards via @sejournal, @Kevin_Indig
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The Science Of What AI Actually Rewards via @sejournal, @Kevin_Indig
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Search Engine Journal
The Science Of What AI Actually Rewards
Most AI SEO writing advice doesn’t hold at scale. This memo breaks down what AI actually rewards inside the content it reads and across verticals.
New post by PPC Land 🔥
South Korea rewrites the rulebook on pseudonymous data for AI
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South Korea rewrites the rulebook on pseudonymous data for AI
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PPC Land
South Korea rewrites the rulebook on pseudonymous data for AI
South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
New post by Search Engine Journal 🔥
Google Explains Googlebot Byte Limits And Crawling Architecture via @sejournal, @MattGSouthern
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Google Explains Googlebot Byte Limits And Crawling Architecture via @sejournal, @MattGSouthern
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Search Engine Journal
Google Explains Googlebot Byte Limits And Crawling Architecture
Google's Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details.
New post by PPC Land 🔥
Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
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PPC Land
Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
New post by PPC Land 🔥
Google ends AdSense for Search custom styles, forcing publishers to standard
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Google ends AdSense for Search custom styles, forcing publishers to standard
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PPC Land
Google ends AdSense for Search custom styles, forcing publishers to standard
Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.
New post by Search Engine Land 🔥
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
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Google expands Merchant Center loyalty features to 14 countries and AI surfaces
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Search Engine Land
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
New post by PPC Land 🔥
Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
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Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
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PPC Land
Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.
New post by PPC Land 🔥
Why Google's core updates take weeks: Mueller explains the mechanics
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Why Google's core updates take weeks: Mueller explains the mechanics
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PPC Land
Why Google's core updates take weeks: Mueller explains the mechanics
Google's John Mueller clarified on March 31, 2026, why core updates take 2-3 weeks to roll out, citing multiple components updated step-by-step rather than all at once.
New post by PPC Land 🔥
Amazon's fake discount crackdown: List Price rules tighten April 23
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Amazon's fake discount crackdown: List Price rules tighten April 23
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PPC Land
Amazon's fake discount crackdown: List Price rules tighten April 23
Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence.
New post by Search Engine Journal 🔥
Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
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Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
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Search Engine Journal
Google Answers Why Core Updates Can Roll Out In Stages
Google's John Mueller answered whether a core update is rolled out in steps or all at once with refinements as the impact is assessed.
New post by PPC Land 🔥
AI facial recognition locked up the wrong woman for 5 months
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AI facial recognition locked up the wrong woman for 5 months
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PPC Land
AI facial recognition locked up the wrong woman for 5 months
A Tennessee grandmother spent five months in jail after Clearview AI misidentified her as a North Dakota bank fraud suspect. What the case reveals about AI oversight gaps.
New post by PPC Land 🔥
Takeshi Sano takes the helm at dentsu after a turbulent year
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Takeshi Sano takes the helm at dentsu after a turbulent year
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PPC Land
Takeshi Sano takes the helm at dentsu after a turbulent year
Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.
New post by PPC Land 🔥
Gmail finally lets users change their address - and the technical lift was enormous
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Gmail finally lets users change their address - and the technical lift was enormous
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PPC Land
Gmail finally lets users change their address - and the technical lift was enormous
Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.