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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
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PPC Land
Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
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Google ends AdSense for Search custom styles, forcing publishers to standard
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Google ends AdSense for Search custom styles, forcing publishers to standard
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PPC Land
Google ends AdSense for Search custom styles, forcing publishers to standard
Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.
New post by Search Engine Land 🔥
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
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Google expands Merchant Center loyalty features to 14 countries and AI surfaces
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Search Engine Land
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
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Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
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Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
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PPC Land
Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.
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Why Google's core updates take weeks: Mueller explains the mechanics
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Why Google's core updates take weeks: Mueller explains the mechanics
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PPC Land
Why Google's core updates take weeks: Mueller explains the mechanics
Google's John Mueller clarified on March 31, 2026, why core updates take 2-3 weeks to roll out, citing multiple components updated step-by-step rather than all at once.
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Amazon's fake discount crackdown: List Price rules tighten April 23
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Amazon's fake discount crackdown: List Price rules tighten April 23
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PPC Land
Amazon's fake discount crackdown: List Price rules tighten April 23
Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence.
New post by Search Engine Journal 🔥
Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
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Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
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Search Engine Journal
Google Answers Why Core Updates Can Roll Out In Stages
Google's John Mueller answered whether a core update is rolled out in steps or all at once with refinements as the impact is assessed.
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AI facial recognition locked up the wrong woman for 5 months
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AI facial recognition locked up the wrong woman for 5 months
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PPC Land
AI facial recognition locked up the wrong woman for 5 months
A Tennessee grandmother spent five months in jail after Clearview AI misidentified her as a North Dakota bank fraud suspect. What the case reveals about AI oversight gaps.
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Takeshi Sano takes the helm at dentsu after a turbulent year
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Takeshi Sano takes the helm at dentsu after a turbulent year
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PPC Land
Takeshi Sano takes the helm at dentsu after a turbulent year
Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.
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Gmail finally lets users change their address - and the technical lift was enormous
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Gmail finally lets users change their address - and the technical lift was enormous
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PPC Land
Gmail finally lets users change their address - and the technical lift was enormous
Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.
New post by Search Engine Journal 🔥
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance via @sejournal, @billhunt
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Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance via @sejournal, @billhunt
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Search Engine Journal
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Clear ownership across teams is the key to consistent enterprise visibility, especially as AI-driven search raises the stakes.
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Firefox 149 brings free built-in VPN and split-screen browsing
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Firefox 149 brings free built-in VPN and split-screen browsing
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PPC Land
Firefox 149 brings free built-in VPN and split-screen browsing
Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.
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VIZIO appears in Walmart Connect Ad Center's new display beta tab
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VIZIO appears in Walmart Connect Ad Center's new display beta tab
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PPC Land
VIZIO appears in Walmart Connect Ad Center's new display beta tab
Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.
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Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
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Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
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PPC Land
Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
Criteo expands GO platform with full self-service access for SMBs and growth brands, enabling cross-channel AI ad campaigns in as few as five clicks as of March 31, 2026.
New post by Search Engine Journal 🔥
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM
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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM
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Search Engine Journal
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
Explore the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies.
New post by Search Engine Journal 🔥
How To Do Evergreen Content In 2026 (And Beyond)
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How To Do Evergreen Content In 2026 (And Beyond)
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Search Engine Journal
How To Do Evergreen Content In 2026 (And Beyond)
What you need is an ironically 2,000-word guide telling you to not do 2,000-word guides for the sake of it anymore. It ain't dead.
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Google's AI grip tightens: what SISTRIX's March data means for publishers
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Google's AI grip tightens: what SISTRIX's March data means for publishers
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PPC Land
Google's AI grip tightens: what SISTRIX's March data means for publishers
SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.
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How to run Google Ads in sensitive categories without remarketing
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How to run Google Ads in sensitive categories without remarketing
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Search Engine Land
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
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651 million tickets: what the 2025 box office really tells marketers
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651 million tickets: what the 2025 box office really tells marketers
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PPC Land
651 million tickets: what the 2025 box office really tells marketers
The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.