AI brand guidelines tell AI tools how to create outputs that are more accurate and require less editing.

Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.

AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Google's Mueller answers why sometimes it's a good idea to split a sitemap up into multiple files.

Matt Mullenweg invokes Will Smith's Oscars slap in response to Cloudflare boasting that EmDash is a successor to WordPress.

Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.

OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.

Google's March core update is rolling out. Illyes explains Googlebot's crawling architecture, and Gemini referral traffic doubles.

Agentic AI takes the human out of the search process, possibly affecting SEO. But it may be that it will never take off.

Amazon Ads moves to proceeds billing April 15, ending credit card perks and a 60-day working capital window sellers used to fund launches and seasonal ad spend.

AI has scaled content production, but not trust. Here’s how marketers can close the gap with strategy, storytelling, and human-led workflows.

IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.

Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.

RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.

IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.

The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.

Amazon today announced a 3.5% fuel and logistics surcharge on FBA, MCF, and Buy with Prime fees starting April 17, 2026, adding $0.17 per unit on average.