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Performance Max at scale: advertisers question if PMax can hold up above $100k/month
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Performance Max at scale: advertisers question if PMax can hold up above $100k/month
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PPC Land
Performance Max at scale: advertisers question if PMax can hold up above $100k/month
Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.
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Asia's AI laws are finally here - and they couldn't be more different
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Asia's AI laws are finally here - and they couldn't be more different
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PPC Land
Asia's AI laws are finally here - and they couldn't be more different
Japan, South Korea, Vietnam, and Taiwan each enacted AI legislation in 2025-2026. Here is what the laws actually say - and how they compare.
New post by PPC Land 🔥
Perplexity fights back: Amazon's hacking claim targets regular browser users
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Perplexity fights back: Amazon's hacking claim targets regular browser users
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PPC Land
Perplexity fights back: Amazon's hacking claim targets regular browser users
Perplexity AI filed its opening appeal brief on April 1, 2026, arguing Amazon misused federal computer fraud law to block competition in agentic AI shopping.
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Why Amazon's $69 billion ad business hangs on a browser lawsuit it might lose
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Why Amazon's $69 billion ad business hangs on a browser lawsuit it might lose
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PPC Land
Why Amazon's $69 billion ad business hangs on a browser lawsuit it might lose
Perplexity's Ninth Circuit appeal challenges Amazon's use of hacking law to block AI shopping agents, threatening the ad model behind $69 billion in revenue.
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Lindt tops UK Easter ad rankings as HFSS rules reshape food advertising
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Lindt tops UK Easter ad rankings as HFSS rules reshape food advertising
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PPC Land
Lindt tops UK Easter ad rankings as HFSS rules reshape food advertising
System1 ranked UK 2026 Easter ads on 30 March, with Lindt scoring 5.9 Stars - highest emotional response as HFSS rules reshape food creative strategy.
New post by PPC Land 🔥
YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase
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YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase
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PPC Land
YouTube's Brandcast 2026: Lincoln Center, $100B paid out, and the TV money chase
YouTube sets May 13 for Brandcast 2026 at Lincoln Center, revealing $100B paid to creators since 2021 and its pitch to capture traditional TV ad budgets.
New post by Search Engine Journal 🔥
MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web via @sejournal, @slobodanmanic
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MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web via @sejournal, @slobodanmanic
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Search Engine Journal
MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web
The next phase of the web depends on shared AI standards, and these four protocols are quickly becoming the foundation businesses need to watch.
New post by PPC Land 🔥
Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying
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Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying
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PPC Land
Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.
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Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly
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Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly
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PPC Land
Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly
A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.
New post by PPC Land 🔥
Australia's 13.5 million online sports fans reveal what advertisers are missing
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Australia's 13.5 million online sports fans reveal what advertisers are missing
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PPC Land
Australia's 13.5 million online sports fans reveal what advertisers are missing
IAB Australia's February 2026 sports data shows 13.5 million Australians use sports sites monthly, with BVOD audiences surging 65% in January driven by the Australian Open.
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IAB Australia's data and privacy 101 replay: what every marketer missed
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IAB Australia's data and privacy 101 replay: what every marketer missed
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PPC Land
IAB Australia's data and privacy 101 replay: what every marketer missed
IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.
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TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue
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TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue
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PPC Land
TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue
TikTok Shop marks one year in Germany with seller revenues nearly doubled, 25,000 active sellers, and Gen X holding 37% of total value share - defying platform stereotypes.
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News publishers are posting at the wrong time - and the data proves it
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News publishers are posting at the wrong time - and the data proves it
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PPC Land
News publishers are posting at the wrong time - and the data proves it
Tubular Labs data from November 2025 to February 2026 reveals a 12-hour engagement gap for LATAM news publishers on Instagram, with regional video length patterns across APAC, EMEA, and North America.
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LinkedIn's BrowserGate: the full anatomy of a covert intelligence system
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LinkedIn's BrowserGate: the full anatomy of a covert intelligence system
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PPC Land
LinkedIn's BrowserGate: the full anatomy of a covert intelligence system
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
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Google vehicle ads reach Spain, Italy and Germany - what dealers must know
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Google vehicle ads reach Spain, Italy and Germany - what dealers must know
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PPC Land
Google vehicle ads reach Spain, Italy and Germany - what dealers must know
Google vehicle ads now available in Spain, Italy and Germany as of March 2026, requiring Merchant Center data feeds and Performance Max campaigns to serve inventory ads.
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Blocking AI crawlers doesn't stop citations - new data shows why
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Blocking AI crawlers doesn't stop citations - new data shows why
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PPC Land
Blocking AI crawlers doesn't stop citations - new data shows why
New BuzzStream data from 4 million AI citations shows blocking AI crawlers rarely stops ChatGPT or Gemini from citing publisher content - here is why.
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Experienced Claude users succeed 10% more - and the gap is widening
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Experienced Claude users succeed 10% more - and the gap is widening
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PPC Land
Experienced Claude users succeed 10% more - and the gap is widening
Anthropic's March 2026 Economic Index finds users with 6+ months on Claude achieve a 10% higher task success rate, while AI adoption splits along skill lines globally.
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Cognitiv's AudienceGPT targets stale audience data with real-time AI
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Cognitiv's AudienceGPT targets stale audience data with real-time AI
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PPC Land
Cognitiv's AudienceGPT targets stale audience data with real-time AI
Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.