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Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
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Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
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Search Engine Journal
Google Answers If Outbound Links Pass “Poor Signals”
Google's Mueller answers whether sites pass on negative signals and says that a lack of helpfulness could cause a link to be ignored.
New post by PPC Land 🔥
Google AdSense to auto-enroll publishers in consent optimization
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Google AdSense to auto-enroll publishers in consent optimization
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PPC Land
Google AdSense to auto-enroll publishers in consent optimization
Google AdSense will auto-activate consent message optimization for EEA publishers on May 7, 2026, unless publishers opt out within the 30-day review window.
New post by Search Engine Journal 🔥
Google’s Push For Data Strength Is Really A Push For Better Bidding via @sejournal, @brookeosmundson
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Google’s Push For Data Strength Is Really A Push For Better Bidding via @sejournal, @brookeosmundson
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Search Engine Journal
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized.
New post by PPC Land 🔥
In-store media's measurement problem is not what you think
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In-store media's measurement problem is not what you think
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PPC Land
In-store media's measurement problem is not what you think
ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.
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LiveRamp and Akkio team up to bring conversational AI into marketing measurement
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LiveRamp and Akkio team up to bring conversational AI into marketing measurement
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PPC Land
LiveRamp and Akkio team up to bring conversational AI into marketing measurement
LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers.
New post by PPC Land 🔥
AI Digital relaunches Elevate to fight black-box programmatic chaos
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AI Digital relaunches Elevate to fight black-box programmatic chaos
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PPC Land
AI Digital relaunches Elevate to fight black-box programmatic chaos
AI Digital relaunched its Elevate platform on April 7, 2026, offering agencies a vendor-neutral AI intelligence layer across 12+ DSPs and 15+ data partners.
New post by Search Engine Journal 🔥
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse via @sejournal, @MattGSouthern
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Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google's March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
New post by Search Engine Journal 🔥
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
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What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview via @sejournal, @marie_haynes
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Search Engine Journal
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
See what Sundar Pichai reveals about agentic search, AI workflows, and why 2027 could mark a major shift in how we use technology.
New post by PPC Land 🔥
xAI sues Colorado to block AI bias law, claiming First Amendment violations
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xAI sues Colorado to block AI bias law, claiming First Amendment violations
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PPC Land
xAI sues Colorado to block AI bias law, claiming First Amendment violations
xAI filed a federal lawsuit today against Colorado to block SB24-205, an AI bias law set to take effect June 30, 2026, asserting First Amendment violations.
New post by PPC Land 🔥
DV360 gets new reach overlap dimensions and instant inventory reports
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DV360 gets new reach overlap dimensions and instant inventory reports
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PPC Land
DV360 gets new reach overlap dimensions and instant inventory reports
Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026.
New post by PPC Land 🔥
Joybuy is quietly winning Google Shopping auctions while European CPCs shift
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Joybuy is quietly winning Google Shopping auctions while European CPCs shift
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PPC Land
Joybuy is quietly winning Google Shopping auctions while European CPCs shift
Joybuy entered EU Google Shopping in March 2026, outranking rivals faster than Temu did. Meanwhile, smec data shows Shopping CPC up 10% YoY and conversions crashing.
New post by PPC Land 🔥
Spotify gives all users video on/off switch starting this month
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Spotify gives all users video on/off switch starting this month
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PPC Land
Spotify gives all users video on/off switch starting this month
Spotify today announced new video controls rolling out globally, letting Premium, Basic, and free-tier users toggle Canvas visuals and podcast videos through Settings.
New post by PPC Land 🔥
YouTube Premium raises US prices by up to $4/month starting June 2026
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YouTube Premium raises US prices by up to $4/month starting June 2026
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PPC Land
YouTube Premium raises US prices by up to $4/month starting June 2026
YouTube Premium raises US prices by up to $4/month in April 2026, with the individual plan climbing to $15.99 and the family plan reaching $26.99 monthly.
New post by PPC Land 🔥
Code3 and Tracer unify agency data, cutting reporting hours by 40%
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Code3 and Tracer unify agency data, cutting reporting hours by 40%
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PPC Land
Code3 and Tracer unify agency data, cutting reporting hours by 40%
Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%.
New post by PPC Land 🔥
Spotify's Prompted Playlist adds podcasts for Premium users in seven markets
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Spotify's Prompted Playlist adds podcasts for Premium users in seven markets
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PPC Land
Spotify's Prompted Playlist adds podcasts for Premium users in seven markets
Spotify expanded Prompted Playlist on April 7 to include podcasts for Premium users across the US, UK, Canada, Ireland, Australia, New Zealand, and Sweden.
New post by PPC Land 🔥
Amazon's $69B ad business gets one sentence in Jassy's 2025 letter
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Amazon's $69B ad business gets one sentence in Jassy's 2025 letter
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PPC Land
Amazon's $69B ad business gets one sentence in Jassy's 2025 letter
Amazon's advertising business generated $68.6 billion in 2025, yet CEO Andy Jassy's annual shareholder letter devoted just one sentence to it as AWS dominated.
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Google backs 14 bipartisan bills to shield US workers from AI job disruption
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Google backs 14 bipartisan bills to shield US workers from AI job disruption
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PPC Land
Google backs 14 bipartisan bills to shield US workers from AI job disruption
Google today endorsed 14 bipartisan bills in Congress aimed at preparing the U.S. workforce for AI-driven job changes, covering training, tax credits, and data collection.
New post by PPC Land 🔥
DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions
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DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions
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PPC Land
DoubleVerify exposes AutoBait, an AI slop network costing advertisers millions
AutoBait: DoubleVerify's Fraud Lab exposed a 200-domain AI slop network making clickbait for $2.25 per article and capturing tens of millions of ad impressions.
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Massachusetts' top court rules Meta can't hide behind Section 230 in kids' addiction case
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Massachusetts' top court rules Meta can't hide behind Section 230 in kids' addiction case
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PPC Land
Massachusetts' top court rules Meta can't hide behind Section 230 in kids' addiction case
Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.
New post by PPC Land 🔥
Scammers are now targeting Google Ads agencies with fake client leads
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Scammers are now targeting Google Ads agencies with fake client leads
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PPC Land
Scammers are now targeting Google Ads agencies with fake client leads
Digital marketing agencies are facing a new fraud wave in which scammers impersonate corporate clients to gain MCC account access, as warned on April 10, 2026.
New post by Search Engine Land 🔥
Merchant API lands in Google Ads scripts ahead of Content API sunset
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Merchant API lands in Google Ads scripts ahead of Content API sunset
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Search Engine Land
Merchant API lands in Google Ads scripts ahead of Content API sunset
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.