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Data Studio is back: Google kills Looker Studio name for good
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Data Studio is back: Google kills Looker Studio name for good
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PPC Land
Data Studio is back: Google kills Looker Studio name for good
Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.
New post by PPC Land 🔥
Google's AI Mode in Chrome opens publisher links side by side - what changes
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Google's AI Mode in Chrome opens publisher links side by side - what changes
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PPC Land
Google's AI Mode in Chrome opens publisher links side by side - what changes
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
New post by PPC Land 🔥
OpenAI backs Illinois bill shielding AI firms from mass casualty liability
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OpenAI backs Illinois bill shielding AI firms from mass casualty liability
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PPC Land
OpenAI backs Illinois bill shielding AI firms from mass casualty liability
Illinois SB3444 would shield frontier AI from liability in mass casualty or billion-dollar damage events. OpenAI supports the bill while Anthropic opposes it.
New post by PPC Land 🔥
Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
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Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
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PPC Land
Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.
New post by Moz 🔥
LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
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LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
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Moz
LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.
New post by PPC Land 🔥
IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
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IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
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PPC Land
IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.
New post by PPC Land 🔥
IAB Spain's first SSP guide exposes the 41% working media problem
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IAB Spain's first SSP guide exposes the 41% working media problem
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PPC Land
IAB Spain's first SSP guide exposes the 41% working media problem
IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.
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BVDW's guide breaks down how to run political ads under EU's TTPW rules
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BVDW's guide breaks down how to run political ads under EU's TTPW rules
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PPC Land
BVDW's guide breaks down how to run political ads under EU's TTPW rules
Germany's BVDW today released an 8-page guide on EU TTPW political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.
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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
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PPC Land
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.
New post by PPC Land 🔥
Netflix's Nielsen problem is bigger than a methodology dispute
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Netflix's Nielsen problem is bigger than a methodology dispute
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PPC Land
Netflix's Nielsen problem is bigger than a methodology dispute
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
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IAB Europe retail media guide: what's actually holding retailers back
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IAB Europe retail media guide: what's actually holding retailers back
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PPC Land
IAB Europe retail media guide: what's actually holding retailers back
IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.
New post by PPC Land 🔥
MIT report: why privacy-led UX is now a marketing imperative in the AI age
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MIT report: why privacy-led UX is now a marketing imperative in the AI age
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PPC Land
MIT report: why privacy-led UX is now a marketing imperative in the AI age
MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.
New post by Search Engine Journal 🔥
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
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Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
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Search Engine Journal
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
New post by Search Engine Journal 🔥
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
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Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.
New post by Search Engine Hubbub 🔥
ChatGPT Ads Won’t Rescue A Messy Search Strategy
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ChatGPT Ads Won’t Rescue A Messy Search Strategy
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Search Engine Hubbub
ChatGPT Ads Won’t Rescue A Messy Search Strategy
ChatGPT Ads are live, but they won’t fix a messy search strategy. Learn what they really change, how to measure them, and when you’re actually ready to test.
New post by Search Engine Land 🔥
U.S. search ad revenue reached $114.2 billion in 2025
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U.S. search ad revenue reached $114.2 billion in 2025
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Search Engine Land
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
New post by Search Engine Land 🔥
AI traffic converts better than non-AI visits for U.S. retailers: Report
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AI traffic converts better than non-AI visits for U.S. retailers: Report
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Search Engine Land
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and now it converts better than traditional channels like paid search, according to new Adobe data.
New post by PPC Land 🔥
EFF files deceptive trade complaint against Google over ICE data handover
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EFF files deceptive trade complaint against Google over ICE data handover
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PPC Land
EFF files deceptive trade complaint against Google over ICE data handover
The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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PPC Land
Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
New post by PPC Land 🔥
Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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PPC Land
Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.