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IAB Spain's first SSP guide exposes the 41% working media problem
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IAB Spain's first SSP guide exposes the 41% working media problem
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PPC Land
IAB Spain's first SSP guide exposes the 41% working media problem
IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.
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BVDW's guide breaks down how to run political ads under EU's TTPW rules
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BVDW's guide breaks down how to run political ads under EU's TTPW rules
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PPC Land
BVDW's guide breaks down how to run political ads under EU's TTPW rules
Germany's BVDW today released an 8-page guide on EU TTPW political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.
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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
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PPC Land
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.
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Netflix's Nielsen problem is bigger than a methodology dispute
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Netflix's Nielsen problem is bigger than a methodology dispute
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PPC Land
Netflix's Nielsen problem is bigger than a methodology dispute
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
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IAB Europe retail media guide: what's actually holding retailers back
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IAB Europe retail media guide: what's actually holding retailers back
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PPC Land
IAB Europe retail media guide: what's actually holding retailers back
IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.
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MIT report: why privacy-led UX is now a marketing imperative in the AI age
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MIT report: why privacy-led UX is now a marketing imperative in the AI age
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PPC Land
MIT report: why privacy-led UX is now a marketing imperative in the AI age
MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.
New post by Search Engine Journal 🔥
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
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Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
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Search Engine Journal
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
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Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
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Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.
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ChatGPT Ads Won’t Rescue A Messy Search Strategy
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ChatGPT Ads Won’t Rescue A Messy Search Strategy
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Search Engine Hubbub
ChatGPT Ads Won’t Rescue A Messy Search Strategy
ChatGPT Ads are live, but they won’t fix a messy search strategy. Learn what they really change, how to measure them, and when you’re actually ready to test.
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U.S. search ad revenue reached $114.2 billion in 2025
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U.S. search ad revenue reached $114.2 billion in 2025
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Search Engine Land
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
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AI traffic converts better than non-AI visits for U.S. retailers: Report
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AI traffic converts better than non-AI visits for U.S. retailers: Report
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Search Engine Land
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and now it converts better than traditional channels like paid search, according to new Adobe data.
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EFF files deceptive trade complaint against Google over ICE data handover
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EFF files deceptive trade complaint against Google over ICE data handover
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PPC Land
EFF files deceptive trade complaint against Google over ICE data handover
The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
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PPC Land
Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
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PPC Land
Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.
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Europrivacy gets EU seal of approval as a data transfer tool under GDPR
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Europrivacy gets EU seal of approval as a data transfer tool under GDPR
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PPC Land
Europrivacy gets EU seal of approval as a data transfer tool under GDPR
EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.
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Google Ads API to require multi-factor authentication
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Google Ads API to require multi-factor authentication
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Search Engine Land
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
New post by Search Engine Land 🔥
Advertisers are testing ChatGPT ads — but uncertainty remains high
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Advertisers are testing ChatGPT ads — but uncertainty remains high
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Search Engine Land
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
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Google tightens Maps review policy: staff names and quotas now banned
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Google tightens Maps review policy: staff names and quotas now banned
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PPC Land
Google tightens Maps review policy: staff names and quotas now banned
Google updated its Maps review policy on April 17, 2026, banning staff quotas and reviews that mention employee names under its rating manipulation rules.
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TV news beats social and AI on trust among high-value audiences, VAB finds
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TV news beats social and AI on trust among high-value audiences, VAB finds
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PPC Land
TV news beats social and AI on trust among high-value audiences, VAB finds
VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
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PPC Land
Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.