Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership.

xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.

Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.

IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing

The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.

Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.

Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.

Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.

Teads and LG Ad Solutions renew exclusive CTV HomeScreen partnership in Europe and APAC, adding Italy, Greece, Cyprus, and new Asian markets via self-serve.

Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.

Nick Fox, Google SVP for Search and Maps, explains query fan-out, agentic restaurant booking, personal intelligence, and why ads stay labeled in AI search.

New log file analysis of 7 billion OpenAI bot events reveals a 3.5x surge in OAI-SearchBot activity after GPT-5, while ChatGPT user-driven events dropped 28%.

Backpack Media and Kargo launch exclusive deal combining education first-party data with high-impact creative formats to reach Gen Z at purchasing moments.

UK government clears Axel Springer to acquire Telegraph Media Group on April 14, 2026, with Ireland and Austria approvals still pending before Q2 2026 close.

The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.

Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.

Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.

TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.

ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state privacy laws, and Google resets its spam tools.

MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.