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MiQ study of 53 million households finds the marketing funnel is broken
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MiQ study of 53 million households finds the marketing funnel is broken
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PPC Land
MiQ study of 53 million households finds the marketing funnel is broken
MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.
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The data prospecting rules French marketers keep getting wrong
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The data prospecting rules French marketers keep getting wrong
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PPC Land
The data prospecting rules French marketers keep getting wrong
Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.
New post by Search Engine Journal 🔥
Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
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Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Updates Push Search Further Into Task Completion
Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace.
New post by Search Engine Journal 🔥
Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
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Search Engine Journal
Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim.
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Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
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Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
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PPC Land
Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers
Reddit's Reminder Ads reached global availability on April 13, 2026, delivering a 21% higher CTR on Traffic objectives and a 3.1x CTR lift in early campaigns.
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AI agents leak owner data at scale, study finds - and it is not by design
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AI agents leak owner data at scale, study finds - and it is not by design
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PPC Land
AI agents leak owner data at scale, study finds - and it is not by design
Research on 10,659 AI agent pairs finds agents systematically mirror owner behavior across 43 features, with 34.6% exposing sensitive personal data publicly.
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Bedrock becomes first DSP to run its bidder inside an exchange
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Bedrock becomes first DSP to run its bidder inside an exchange
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PPC Land
Bedrock becomes first DSP to run its bidder inside an exchange
Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.
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Emma Sleep fined $15m for fake countdown timers and phantom discounts
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Emma Sleep fined $15m for fake countdown timers and phantom discounts
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PPC Land
Emma Sleep fined $15m for fake countdown timers and phantom discounts
Australia's Federal Court orders Emma Sleep to pay $15m in penalties for fake countdown timers and false strikethrough prices on 74 products sold 2020-2023.
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
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PPC Land
Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.
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Taboola launches Realize+, an agentic AI system for the open web
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Taboola launches Realize+, an agentic AI system for the open web
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PPC Land
Taboola launches Realize+, an agentic AI system for the open web
Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
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PPC Land
YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.
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AdRoll and PubMatic just built what ad tech kept promising for years
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AdRoll and PubMatic just built what ad tech kept promising for years
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PPC Land
AdRoll and PubMatic just built what ad tech kept promising for years
AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow.
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beehiiv adds webinars, podcast MCP and metered paywalls in one update
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beehiiv adds webinars, podcast MCP and metered paywalls in one update
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PPC Land
beehiiv adds webinars, podcast MCP and metered paywalls in one update
beehiiv launched webinars, a Podcast MCP, and metered paywalls on April 23, 2026, adding live events and AI analytics to its creator platform with zero fees.
New post by PPC Land 🔥
Fubo Multiview is coming to LG TVs - but only recent models qualify
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Fubo Multiview is coming to LG TVs - but only recent models qualify
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PPC Land
Fubo Multiview is coming to LG TVs - but only recent models qualify
Fubo announced on April 23 Multiview development for select LG smart TVs - 2024 and 2025 4K and 8K models - targeting launch before the 2026 football season.
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Youtility raises $4.2M to kill demographic guesswork with behavioral AI
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Youtility raises $4.2M to kill demographic guesswork with behavioral AI
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PPC Land
Youtility raises $4.2M to kill demographic guesswork with behavioral AI
Youtility Decision Science closed a $4.2M seed round on April 23, 2026, with Fyllo and Silver Falcon Capital to build real-time behavioral AI decisioning APIs.
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Libsyn signs 5 exclusive podcasts as ad network inventory grows
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Libsyn signs 5 exclusive podcasts as ad network inventory grows
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PPC Land
Libsyn signs 5 exclusive podcasts as ad network inventory grows
Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.
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Google Search Console quota blocks expert behind 1,192 technical audits
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Google Search Console quota blocks expert behind 1,192 technical audits
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PPC Land
Google Search Console quota blocks expert behind 1,192 technical audits
Mountain Weekly News CEO hits a 5-request daily cap in Google Search Console while manually updating 24 years of safety-critical outdoor gear technical audits.
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Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
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Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
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PPC Land
Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.
New post by Search Engine Journal 🔥
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern
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AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern
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Search Engine Journal
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.
New post by PPC Land 🔥
OpenAI's new OAI-AdsBot is quietly crawling your landing pages
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OpenAI's new OAI-AdsBot is quietly crawling your landing pages
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PPC Land
OpenAI's new OAI-AdsBot is quietly crawling your landing pages
OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.