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JB Hi-Fi picks Broadsign to power its 200-store retail media network
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JB Hi-Fi picks Broadsign to power its 200-store retail media network
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PPC Land
JB Hi-Fi picks Broadsign to power its 200-store retail media network
Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.
New post by PPC Land 🔥
AI agent traffic is up 8x - HUMAN Security now tells marketers why
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AI agent traffic is up 8x - HUMAN Security now tells marketers why
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PPC Land
AI agent traffic is up 8x - HUMAN Security now tells marketers why
HUMAN Security expands AI agent traffic intelligence to marketing teams as automation outpaces human web activity 8x, now inside Adobe Experience Platform.
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Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
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Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
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PPC Land
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
New post by Search Engine Land 🔥
Customers want personalized marketing. Why can’t most brands deliver? by Adobe
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Customers want personalized marketing. Why can’t most brands deliver? by Adobe
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Search Engine Land
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
New post by Search Engine Journal 🔥
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
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The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
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Search Engine Journal
The Technical SEO Audit Needs A New Layer
Websites need a new audit framework that accounts for AI crawlers, rendering limitations, structured data, and accessibility tree parsing.
New post by Google Ads & Commerce 🔥
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
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Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
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Google
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.
New post by Search Engine Journal 🔥
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
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The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
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Search Engine Journal
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.
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Meta's free one-click Conversions API is now live - no developer needed
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Meta's free one-click Conversions API is now live - no developer needed
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PPC Land
Meta's free one-click Conversions API is now live - no developer needed
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
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Your work apps collect more data than you think, study finds
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Your work apps collect more data than you think, study finds
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PPC Land
Your work apps collect more data than you think, study finds
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
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HUMAN Security's viewability measurement earns MRC accreditation
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HUMAN Security's viewability measurement earns MRC accreditation
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PPC Land
HUMAN Security's viewability measurement earns MRC accreditation
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
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PayPal bets on payment data to fix advertising's identity problem
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PayPal bets on payment data to fix advertising's identity problem
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PPC Land
PayPal bets on payment data to fix advertising's identity problem
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
New post by Search Engine Land 🔥
Adthena launches Google Ads-to-ChatGPT conversion tool
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Adthena launches Google Ads-to-ChatGPT conversion tool
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Search Engine Land
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
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Polymarket bets briefly invaded Google News - and the scam runs deeper
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Polymarket bets briefly invaded Google News - and the scam runs deeper
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PPC Land
Polymarket bets briefly invaded Google News - and the scam runs deeper
Google admitted Polymarket gambling bets appeared in Google News by mistake, exposing a wider debate on prediction markets, insider trading, and user losses.
New post by PPC Land 🔥
AI still under 2% but growing: Datos Q1 2026 state of search report
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AI still under 2% but growing: Datos Q1 2026 state of search report
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PPC Land
AI still under 2% but growing: Datos Q1 2026 state of search report
Datos Q1 2026 report: AI tools below 2% of visits despite accelerating growth, Google at 94%, zero-click searches decline to record low across US and Europe.
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AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern
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AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern
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Search Engine Journal
Study Confirms Google AI Overviews Cut Organic Clicks 38%
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.
New post by Search Engine Land 🔥
Pete Bowen talks about why Google Ads is not just about clicks
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Pete Bowen talks about why Google Ads is not just about clicks
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Search Engine Land
Pete Bowen talks about why Google Ads is not just about clicks
A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
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Google starts sending Search Console warnings for back button hijacking
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Google starts sending Search Console warnings for back button hijacking
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PPC Land
Google starts sending Search Console warnings for back button hijacking
Google today issued Search Console warnings to sites detected hijacking the browser back button, ahead of the June 15, 2026 spam policy enforcement deadline.
New post by PPC Land 🔥
U.S. joins xAI's fight against Colorado's AI bias law
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U.S. joins xAI's fight against Colorado's AI bias law
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PPC Land
U.S. joins xAI's fight against Colorado's AI bias law
The DOJ intervened in xAI's Colorado AI lawsuit on April 24, arguing SB24-205 compels AI developers to discriminate and violates the Equal Protection Clause.
New post by Search Engine Land 🔥
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
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New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
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Search Engine Land
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.