Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.

Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval.

Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.

Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud.

Amazon SIPP now covers MCF and Buy with Prime, eliminating overboxes and packing slips while applying per-unit discounts of up to $1.32 for qualifying US sellers.

Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached.

Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.

Alphabet and Microsoft earnings show search ad revenue growing while Google Network revenue fell to $6.97B, continuing a multi-quarter decline.

Almedia's Freecash removed from App Store and Google Play over media coverage the company calls inaccurate. Berlin-based firm files appeals with both platforms.

Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.

Overnight negotiations in Brussels failed to amend the EU AI Act, leaving the 2 August 2026 compliance deadline intact and organizations with no extra time.

Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.

SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.

Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines.

Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.

Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce.

Amazon confirmed Prime Day 2026 for June, spanning 26 countries. Here is what the timing shift means for advertisers, sellers, and the retail media calendar.

Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026.

Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.

ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.