Google's UCP checkout has left AI Mode and now appears in main search results, letting shoppers buy Wayfair listings using Google Pay without leaving Google.

DSP concentration hits 85%, Google moves UCP checkout into main Search, Yango faces a 100M euro GDPR fine, and vibe-coded apps spill ad data this week.

Colorado's SB 26-189 passed the House 57-6 on May 9, replacing SB 24-205 with new ADMT disclosure and consumer rights rules that take effect January 1, 2027.

Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.

Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks.

UCP is evolving from concept to infrastructure, with new capabilities that enable multi-item purchases, live inventory checks, and loyalty-aware transactions.

Prime Video expanded its Clips short-form feed to movies and shows on May 8, bringing personalized scrollable video to iOS, Android, and Fire tablets in the US.

Almedia's Freecash app was reinstated to the Google Play Store on May 6, 2026, following removal over disputed media coverage. Apple review remains ongoing.

Amazon posted a job listing for a Principal TPM to lead a dedicated 40-person team integrating its marketplace with third-party AI agents including ChatGPT.

The self-serve beta for ChatGPT ads is available for advertisers in the US. The options available are basic, but it's still interesting.

Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.

Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark.

Rakuten Rewards releases a TypeScript SDK on GitHub for browser extensions to detect affiliate sessions and stand down, as Honey quietly returns to its network.

Spotify launched a beta tool on May 7 that lets AI agents like Claude Code generate and save private personal podcasts to user libraries across 2,000 devices.

After two U.S. jury verdicts fining Meta $379.2M for child harm, Andy Stone issued a statement that senators and legal critics called defiant and misleading.

IAB Spain's 2026 CTV study finds 34.3 million users, 175 million euros in ad spend, and measurement gaps that are still slowing advertiser confidence in Spain.

Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.

Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.

Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.

The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.

A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.