Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.

Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.

Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.

The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.

A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.

A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.

Amazon brought Alexa+ to Bose speakers on May 5, expanding its AI assistant beyond Echo devices and offering the feature free for Prime members in the U.S.

JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds.

Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.

Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required.

Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising.

LinkedIn this month launched a global agency certification requiring Business Manager, invoicing, and Marketing Academy completions to validate B2B ads expertise.

Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data.

The decline of keyword targeting signals a major shift in PPC, with AI prioritizing intent, automation, and data signals over manual control.

A modern audit framework integrates AI across organization, tech stack, and readiness to unlock faster execution and measurable efficiency gains.

A new generation of searchers is conditioning itself to expect answers, not links. That behavioral shift matters more than any product launch Google announced in April.

AppLovin posted Q1 2026 revenue of $1.84 billion, up 59% year-over-year, with net income doubling and the Axon platform set for a public launch in June 2026.

LinkedIn on April 28 added off-platform Event Ads, lead gen forms, event clipping, and full-funnel measurement tools to Campaign Manager for B2B marketers.

StackAdapt joined ChatGPT as a technology partner on May 5, 2026, giving advertisers programmatic access to conversational AI placements for the first time.

An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.