Truthset integrates Data Rated Audiences with Unified ID 2.0, letting media buyers match independently scored segments on The Trade Desk at census scale now.

The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.

Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.

Amazon MGM Studios' 2026 Upfront in New York unveiled a Fourth Wing series order, Rings of Power Season 3 for November, and renewals for Reacher and Jury Duty.

Similarweb posts 10% Q1 2026 revenue growth to $73.9M, launches a planned CEO succession process targeting mid-2027, and deepens its Manus AI data partnership.

Amazon replaced its Amex business cards with new U.S. Bank and Mastercard products featuring dynamic rewards, 0% APR installments, and no annual fee whatsoever.

Spotify's free-tier managed accounts let parents control music for under-13s in Argentina, Colombia, Denmark, Italy, New Zealand, and Sweden starting May 13.

Meta launched Incognito Chat with Meta AI on WhatsApp on May 13, 2026, using Trusted Execution Environments to prevent even Meta from reading conversations.

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.

Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses.

Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.

IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026.

Infrastructure constraints shaped Google's early algorithm decisions for two decades. Anthropic's current crunch will do the same to Claude-powered tools.

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era.

Scaling content with AI can look like a win, until Google eventually catches up.

Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2026 Google Ads benchmarks report.

Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.

Experian and ServiceNow partner to embed the Ascend decisioning platform into enterprise AI workflows for fraud, onboarding, and model risk management at scale.

YouTube, the BBC and the NFTS launched Create x Connect on May 15 to close the UK creator workforce training gap with a landmark three-way skills programme.

Portugal's CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement.