New post by PPC Land 🔥
Amazon DSP auto deal selection picks streaming TV inventory by itself
Continue reading »
Amazon DSP auto deal selection picks streaming TV inventory by itself
Continue reading »
PPC Land
Amazon DSP auto deal selection picks streaming TV inventory by itself
Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs.
New post by PPC Land 🔥
Creator content is now a media asset - and brands are paying to prove it
Continue reading »
Creator content is now a media asset - and brands are paying to prove it
Continue reading »
PPC Land
Creator content is now a media asset - and brands are paying to prove it
Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.
New post by PPC Land 🔥
TransUnion becomes the only MTA provider for YouTube in Google partnership
Continue reading »
TransUnion becomes the only MTA provider for YouTube in Google partnership
Continue reading »
PPC Land
TransUnion becomes the only MTA provider for YouTube in Google partnership
TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
New post by Search Engine Journal 🔥
Microsoft Clarity Now Shows Grounding Queries Behind AI Citations via @sejournal, @TaylorDanRW
Continue reading »
Microsoft Clarity Now Shows Grounding Queries Behind AI Citations via @sejournal, @TaylorDanRW
Continue reading »
Search Engine Journal
Microsoft Clarity Now Shows Grounding Queries Behind AI Citations
Clarity shows which grounding queries pull your content into Copilot. The patterns surface insights worth acting on, even for non-Bing SEOs.
New post by Search Engine Journal 🔥
WordPress 7.0 Is A Winner: Here’s What You Need To Know via @sejournal, @martinibuster
Continue reading »
WordPress 7.0 Is A Winner: Here’s What You Need To Know via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
WordPress 7.0 Is A Winner: Here’s What You Need To Know
AI may dominate the attention around WordPress 7.0, but Armstrong also brings major changes to editing, design, navigation, and publishing.
New post by Search Engine Journal 🔥
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO via @sejournal, @HelenPollitt1
Continue reading »
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO via @sejournal, @HelenPollitt1
Continue reading »
Search Engine Journal
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO
Bad deployments can take weeks to recover from in search. Test your staging site the right way before pushing large scale sites live.
New post by Search Engine Journal 🔥
LLM Guidance Doesn’t Transfer The Way SEO Guidance Did via @sejournal, @DuaneForrester
Continue reading »
LLM Guidance Doesn’t Transfer The Way SEO Guidance Did via @sejournal, @DuaneForrester
Continue reading »
Search Engine Journal
LLM Guidance Doesn’t Transfer The Way SEO Guidance Did
The shared standards that made one engine’s advice apply to all of them don’t exist between LLM providers.
New post by PPC Land 🔥
Google AdSense finally takes collapsible anchor ads to desktop
Continue reading »
Google AdSense finally takes collapsible anchor ads to desktop
Continue reading »
PPC Land
Google AdSense finally takes collapsible anchor ads to desktop
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
New post by Search Engine Journal 🔥
Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern
Continue reading »
Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Confirms May 2026 Core Update Is Now Rolling Out
Google began rolling out the May 2026 core update, the second broad core update this year. It may take up to two weeks to complete.
New post by PPC Land 🔥
Adobe study: 91% of marketers abandon AI tasks due to bad prompts
Continue reading »
Adobe study: 91% of marketers abandon AI tasks due to bad prompts
Continue reading »
PPC Land
Adobe study: 91% of marketers abandon AI tasks due to bad prompts
Adobe Firefly and Acrobat research scores 1,000 marketer prompts, finds average C grade with no A scores, revealing a gap between confidence and actual skill.
New post by PPC Land 🔥
Spotify bets its next chapter on podcast memberships and personal audio
Continue reading »
Spotify bets its next chapter on podcast memberships and personal audio
Continue reading »
PPC Land
Spotify bets its next chapter on podcast memberships and personal audio
Spotify unveiled podcast Memberships, Personal Podcasts and real-time interactivity at its 2026 Investor Day, reshaping how creators earn and listeners engage.
New post by PPC Land 🔥
Spotify rebuilt its ad platform around two engines, here is what it means
Continue reading »
Spotify rebuilt its ad platform around two engines, here is what it means
Continue reading »
PPC Land
Spotify rebuilt its ad platform around two engines, here is what it means
Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.
New post by The WordStream Blog 🔥
Google Marketing Live 2026: Top 11 Announcements & Early Reactions
Continue reading »
Google Marketing Live 2026: Top 11 Announcements & Early Reactions
Continue reading »
WordStream
Google Marketing Live 2026: 11 Biggest Announcements | WordStream
Get the biggest announcements from Google Marketing Live 2026, See what marketers have to say about them, and learn what they mean for you.
New post by PPC Land 🔥
Digital Remedy launches The Political Desk ahead of 2026 midterms
Continue reading »
Digital Remedy launches The Political Desk ahead of 2026 midterms
Continue reading »
PPC Land
Digital Remedy launches The Political Desk ahead of 2026 midterms
Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.
New post by PPC Land 🔥
Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
Continue reading »
Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
Continue reading »
PPC Land
Sports now 5% of global SVOD: HBO Max leads with 35% of all sports content
Gracenote's Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.
New post by PPC Land 🔥
Google's 42 GML 2026 lead gen launches: what marketers need to know
Continue reading »
Google's 42 GML 2026 lead gen launches: what marketers need to know
Continue reading »
PPC Land
Google's 42 GML 2026 lead gen launches: what marketers need to know
Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.
New post by PPC Land 🔥
Most marketers waste 11% of media budgets on bad optimization signals
Continue reading »
Most marketers waste 11% of media budgets on bad optimization signals
Continue reading »
PPC Land
Most marketers waste 11% of media budgets on bad optimization signals
A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation.
New post by PPC Land 🔥
Google still leads shopping searches as AI falls short at 7%
Continue reading »
Google still leads shopping searches as AI falls short at 7%
Continue reading »
PPC Land
Google still leads shopping searches as AI falls short at 7%
A Smarty Marketing survey of 1,295 US consumers finds Google holds 56.68% of shopping search starts in 2026, with ChatGPT at just 7.26% and Amazon at 28.96%.
New post by PPC Land 🔥
Only 26 sites have implemented UCP - and the big names aren't among them
Continue reading »
Only 26 sites have implemented UCP - and the big names aren't among them
Continue reading »
PPC Land
Only 26 sites have implemented UCP - and the big names aren't among them
A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.
New post by PPC Land 🔥
Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
Continue reading »
Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
Continue reading »
PPC Land
Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.