New post by PPC Land 🔥
Nearly half of enterprise AI runs on personal accounts, study finds
Continue reading »
Nearly half of enterprise AI runs on personal accounts, study finds
Continue reading »
PPC Land
Nearly half of enterprise AI runs on personal accounts, study finds
LayerX's 2026 State of AI Usage Report finds 47% of enterprise AI conversations happen outside corporate governance, with ChatGPT driving 55% of interactions.
New post by PPC Land 🔥
Nick Fox on what AI search, agents and Universal Cart mean for marketers
Continue reading »
Nick Fox on what AI search, agents and Universal Cart mean for marketers
Continue reading »
PPC Land
Nick Fox on what AI search, agents and Universal Cart mean for marketers
Google SVP Nick Fox explains how AI Mode, agentic commerce, Universal Cart, and Gemini are reshaping search advertising and the role of the marketer in 2026.
New post by PPC Land 🔥
Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
Continue reading »
Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
Continue reading »
PPC Land
Pichai on Google Zero, AGI timeline, and a Search he admits is too opinionated
Pichai says Google Search has become too opinionated, while Conde Nast plans for zero referral traffic and AGI timelines continue to shrink across the industry.
New post by PPC Land 🔥
Google Customer Reviews breaks in Shopify - here is the free fix
Continue reading »
Google Customer Reviews breaks in Shopify - here is the free fix
Continue reading »
PPC Land
Google Customer Reviews breaks in Shopify - here is the free fix
Shopify disabled checkout pop-ups in August 2025, breaking Google Customer Reviews for most merchants. Here is the free fix using the Google and YouTube app.
New post by PPC Land 🔥
Ad blockers are now targeting server-side GTM subdomains by name
Continue reading »
Ad blockers are now targeting server-side GTM subdomains by name
Continue reading »
PPC Land
Ad blockers are now targeting server-side GTM subdomains by name
EasyPrivacy and AdGuard filter lists now include sgtm. subdomains and first-party tracking paths by name, exposing a core assumption of server-side GTM setups.
New post by PPC Land 🔥
Azerion posts record Q1 profit as AI automation shrinks its cost base
Continue reading »
Azerion posts record Q1 profit as AI automation shrinks its cost base
Continue reading »
PPC Land
Azerion posts record Q1 profit as AI automation shrinks its cost base
Azerion delivered its best Q1 profitability on record in 2026: EBITDA rose 42.6% and adjusted EBITDA climbed 11.9% as AI automation compressed the cost base.
New post by PPC Land 🔥
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
Continue reading »
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
Continue reading »
PPC Land
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
New post by PPC Land 🔥
95% of annual app subscribers who cancel never return, RevenueCat finds
Continue reading »
95% of annual app subscribers who cancel never return, RevenueCat finds
Continue reading »
PPC Land
95% of annual app subscribers who cancel never return, RevenueCat finds
RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps.
New post by PPC Land 🔥
epocrates opens its clinician workflow to programmatic ads via DeepIntent
Continue reading »
epocrates opens its clinician workflow to programmatic ads via DeepIntent
Continue reading »
PPC Land
epocrates opens its clinician workflow to programmatic ads via DeepIntent
epocrates and DeepIntent opened programmatic access to over one million active clinicians on May 26, 2026, in a first-of-its-kind point-of-care DSP partnership.
New post by PPC Land 🔥
Smart TVs overtake computers as Britain's second podcast screen
Continue reading »
Smart TVs overtake computers as Britain's second podcast screen
Continue reading »
PPC Land
Smart TVs overtake computers as Britain's second podcast screen
45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.
New post by PPC Land 🔥
Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
Continue reading »
Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
Continue reading »
PPC Land
Reddit makes Shopify integration global as EMEA retail data shows 7x ROAS
Reddit's native Shopify integration is now globally available, while a new TransUnion study shows 7x average ROAS for EMEA retail advertisers from 2023 to 2025.
New post by PPC Land 🔥
Supporting Cast puts subscriber-only video inside Spotify for the first time
Continue reading »
Supporting Cast puts subscriber-only video inside Spotify for the first time
Continue reading »
PPC Land
Supporting Cast puts subscriber-only video inside Spotify for the first time
Supporting Cast becomes first to gate subscriber-only video inside Spotify via the Distribution API, so premium podcast listeners never have to leave the app.
New post by PPC Land 🔥
Google Tag Manager and Google tag are merging - what actually changes
Continue reading »
Google Tag Manager and Google tag are merging - what actually changes
Continue reading »
PPC Land
Google Tag Manager and Google tag are merging - what actually changes
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.
New post by PPC Land 🔥
Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
Continue reading »
Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
Continue reading »
PPC Land
Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads
Pharma Rx brands raised multiscreen TV spend by 53% in six months after FDA enforcement letters targeted deceptive digital drug advertising in September 2025.
New post by PPC Land 🔥
Google GML backstage: product leaders on Gemini, AI Max, and measurement
Continue reading »
Google GML backstage: product leaders on Gemini, AI Max, and measurement
Continue reading »
PPC Land
Google GML backstage: product leaders on Gemini, AI Max, and measurement
Google product leaders at GML 2026 explain how Gemini changes intent matching, AI Max requirements, Asset Studio video creation, and new measurement signals.
New post by PPC Land 🔥
Google's AI search is building a two-tier internet, study finds
Continue reading »
Google's AI search is building a two-tier internet, study finds
Continue reading »
PPC Land
Google's AI search is building a two-tier internet, study finds
A study of 44 major U.S. publishers finds aggregate organic search traffic rose 5% since AI Overviews, but gains flowed almost entirely to institutional brands.
New post by PPC Land 🔥
Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Continue reading »
Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Continue reading »
PPC Land
Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness.
New post by PPC Land 🔥
The four MMP selection mistakes costing app marketers their data
Continue reading »
The four MMP selection mistakes costing app marketers their data
Continue reading »
PPC Land
The four MMP selection mistakes costing app marketers their data
Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.
New post by PPC Land 🔥
Gemini hits 900 million users, closing gap with ChatGPT fast
Continue reading »
Gemini hits 900 million users, closing gap with ChatGPT fast
Continue reading »
PPC Land
Gemini hits 900 million users, closing gap with ChatGPT fast
Google's Gemini app reached 900 million monthly active users in May 2026, matching ChatGPT's weekly active user count and growing 20% over just four months.
New post by PPC Land 🔥
Adobe: 98% of marketers have no confident AI search strategy
Continue reading »
Adobe: 98% of marketers have no confident AI search strategy
Continue reading »
PPC Land
Adobe: 98% of marketers have no confident AI search strategy
Adobe research of 500+ marketers finds 98% lack a clear AI search roadmap, as AI-driven referrals in the US grew tenfold between July 2024 and February 2025.