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IAB UK launches first creator qualification as brands chase trust
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IAB UK launches first creator qualification as brands chase trust
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PPC Land
IAB UK launches first creator qualification as brands chase trust
IAB UK launches the UK's first industry-backed Creator Qualification, a 90-minute ASA-developed course on disclosure, as 84% of brands plan more creator deals.
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
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PPC Land
Spain's social media users jump to 7.2 platforms - but 42% quit at least one
IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels.
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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UK energy crisis readership jumps 3,350% - Taboola data reveals
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PPC Land
UK energy crisis readership jumps 3,350% - Taboola data reveals
Taboola Newsroom data shows UK readership for energy crisis articles surged 3,350% between mid-February and mid-May 2026, as fuel prices hit a three-year high.
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Most advertisers use AI for optimization but not creative, TripleLift finds
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Most advertisers use AI for optimization but not creative, TripleLift finds
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PPC Land
Most advertisers use AI for optimization but not creative, TripleLift finds
TripleLift's 2026 survey of 200 advertising pros finds 73% use AI for optimization but only 25% apply it to creative, exposing a trust gap in the industry.
New post by Search Engine Journal 🔥
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
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Search Engine Journal
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website
Learn how AI agents visit websites raises questions about digital authority. This case could reshape legal perspectives in technology law.
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
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PPC Land
ChatGPT launches conversion ads June 5. US programmatic CPMs up 34%
OpenAI launches conversion-optimized ChatGPT ads June 5. US programmatic CPMs surge 34% year-over-year. Pichai admits Google Search has become too opinionated.
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What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
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Search Engine Journal
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Five tactics Google's new guide says to ignore for AI Overviews. Here's which ones still hold up when the scope shifts from citation to autonomous agent action.
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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
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Search Engine Journal
How Reviews Drive Business Results Beyond Marketing
New research reveals Google star ratings don't predict business success, but active online reputation management does, especially as AI systems compress local.
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Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
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Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
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Search Engine Journal
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai downplays Google Zero concerns, saying Google will reflect high-quality content users like.
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AdSense gets full IP address sharing - and it's off by default
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AdSense gets full IP address sharing - and it's off by default
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PPC Land
AdSense gets full IP address sharing - and it's off by default
Google AdSense today introduces full IP address sharing in bid requests, an opt-in for Authorized Buyers, Display & Video 360, and Google Ads. Off by default.
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EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
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EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
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Search Engine Journal
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
A new open standard for structured knowledge is in public consultation, actively seeking implementation feedback and real-world testing.
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YouTube Primetime Channels land in Mexico just as the World Cup kicks off
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YouTube Primetime Channels land in Mexico just as the World Cup kicks off
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PPC Land
YouTube Primetime Channels land in Mexico just as the World Cup kicks off
YouTube launches Primetime Channels in Mexico today, starting with ViX Premium to watch World Cup matches, with more services coming soon to the YouTube app.
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Gaming desktop apps take 11% of web bid requests - and fool viewability tools
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Gaming desktop apps take 11% of web bid requests - and fool viewability tools
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PPC Land
Gaming desktop apps take 11% of web bid requests - and fool viewability tools
Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing.
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Half of users can't spot AI bots - Surfshark's game reveals why
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Half of users can't spot AI bots - Surfshark's game reveals why
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PPC Land
Half of users can't spot AI bots - Surfshark's game reveals why
Surfshark's Bot or Not game, tested with 710 players, reveals that nearly half of users cannot identify AI bots, with Facebook users and over-40s faring worst.
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RTL Group closes Sky Deutschland for €68M, half the expected price
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RTL Group closes Sky Deutschland for €68M, half the expected price
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PPC Land
RTL Group closes Sky Deutschland for €68M, half the expected price
RTL Group confirmed today the closing of its Sky Deutschland DACH acquisition at €68M upfront, below the €150M initially stated, creating 12.3M subscribers.
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Google Ads tells advertisers how their inputs will be used starting July 2026
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Google Ads tells advertisers how their inputs will be used starting July 2026
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PPC Land
Google Ads tells advertisers how their inputs will be used starting July 2026
Google Ads is updating its terms of service on July 1, 2026, covering how advertiser inputs and URLs are used in AI features, arbitration, and regional fees.
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Who else is watching? Google Ads starts counting co-viewers on June 2
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Who else is watching? Google Ads starts counting co-viewers on June 2
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PPC Land
Who else is watching? Google Ads starts counting co-viewers on June 2
Google Ads API transitions to Total Co-view reach metrics on June 2, 2026, counting all connected TV viewers including shared screens in seven campaign metrics.
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Why Google made its ad budget model open source - and who can actually read it
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Why Google made its ad budget model open source - and who can actually read it
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PPC Land
Why Google made its ad budget model open source - and who can actually read it
Google's Ads DevCast E6 breaks down Meridian's Hill curves and adstock math, plus three new products - Studio, GeoX, and Analytics 360 - announced at GML 2026.
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Prime Video's June 2026 lineup: Vox Machina, WNBA, and Primavera Sound
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Prime Video's June 2026 lineup: Vox Machina, WNBA, and Primavera Sound
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PPC Land
Prime Video's June 2026 lineup: Vox Machina, WNBA, and Primavera Sound
Amazon's June 2026 Prime Video slate covers original series, six live sports leagues, multiple Amazon Music livestreams, and a curated Pride Month collection.
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Later launches creator AEO, tracking influencer impact on LLM brand visibility
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Later launches creator AEO, tracking influencer impact on LLM brand visibility
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PPC Land
Later launches creator AEO, tracking influencer impact on LLM brand visibility
Later today launched creator AEO, built on 136 billion annual social impressions, to help enterprise brands measure how they appear in AI-generated answers.