The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio.

Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.

Amazon Marketing Cloud 1P signals are now free to query for audience creation and measurement through December 31, 2026, with no additional subscription cost.

Illinois yesterday passed SB 3019, imposing a 10% tax on targeted advertising, tiered social media fees, and a 0.2% digital asset levy starting January 1, 2027.

Meta's arbitration order bars Sarah Wynn-Williams and her own lawyer from speaking about Careless People, raising free speech and advertiser trust questions.

Uber Advertising launches Ads APIs, letting POS systems, aggregators, and CPG brands manage campaigns and pull performance data programmatically for first time.

Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT.

Amazon Music Unlimited launches in India today with HD, Spatial Audio, and Dolby Atmos at Rs 99 per month for Prime members, alongside a six-month free trial.

54% of Americans are now comfortable using AI to plan a full vacation, but only 12% would allow fully autonomous booking without requesting approval first.

HUMAN Security says agentic AI traffic grew 7,851% in 2025, with just half a percentage point now separating benign automation from malicious fraud online.

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear.

Adswerve named North American partner for Google GCS Implementation Partner (GIP), helping enterprise brands recover conversion signals lost to ad blockers.

Spotify launches Verified by Spotify badges for podcast shows and reaffirms its ban on AI voice cloning impersonation, protecting creator identity at scale.

CyberWell's report found 307 AI-generated antisemitic posts hit 30M views in 13 months. TikTok removed 88%, YouTube only 28%, and X just 20% of flagged content.

Global, the UK media group behind LBC and Capital, starts selling YouTube ads directly combining audio, outdoor and premium video in one commercial offering.

Microsoft launches Web IQ, a suite of grounding APIs connecting AI agents to live web data with sub-165ms latency, passage retrieval, and Bing's global index.

A 9,000-person eDreams ODIGEO poll finds 46% of Americans travel nationally for live sports, outpacing every country surveyed, with 37% cutting daily luxuries.

SiriusXM and Tubi today split ad revenue on a video podcast deal bringing Conan O'Brien, Trevor Noah, and other shows to 100 million free-streaming viewers.

What do Google's official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.

A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default.