New post by Google Ads & Commerce 🔥
We’re bringing Walmart Connect to Display & Video 360.
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We’re bringing Walmart Connect to Display & Video 360.
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Google
We’re bringing Walmart Connect to Display & Video 360.
The new partnership will help brands reach high-intent shoppers through YouTube campaigns and measure their results.
New post by PPC Land 🔥
Walmart Connect brings real purchase data into Google DV360 for YouTube ads
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Walmart Connect brings real purchase data into Google DV360 for YouTube ads
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PPC Land
Walmart Connect brings real purchase data into Google DV360 for YouTube ads
Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.
New post by PPC Land 🔥
Teads bets on unified feed OS to save publishers from AI traffic collapse
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Teads bets on unified feed OS to save publishers from AI traffic collapse
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PPC Land
Teads bets on unified feed OS to save publishers from AI traffic collapse
Teads today launched EngageOS, a publisher feed operating system that unifies editorial and ad auctions, with Magnite as launch partner for programmatic demand.
New post by Search Engine Journal 🔥
AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester
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AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester
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Search Engine Journal
AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way
Why the same brand surfaces fresh on one engine and stale on another, and how to tell which memory each platform is actually pulling from.
New post by PPC Land 🔥
Spotify rewrites podcast plays and launches 5 new creator analytics tools
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Spotify rewrites podcast plays and launches 5 new creator analytics tools
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PPC Land
Spotify rewrites podcast plays and launches 5 new creator analytics tools
Spotify today redefines podcast plays as 30-second listens, aligns with AMP's new standard, and launches Audience Segments, Episode Trends, and historical data.
New post by PPC Land 🔥
One in three small business owners raided personal savings to pay for AI
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One in three small business owners raided personal savings to pay for AI
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PPC Land
One in three small business owners raided personal savings to pay for AI
Clarify Capital survey of 241 business owners finds average AI spend of $10,600 annually, with 37% feeling pressure to borrow just to keep pace with competitors.
New post by PPC Land 🔥
Magnite Orchestration wants to be the wiring behind AI ad buying
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Magnite Orchestration wants to be the wiring behind AI ad buying
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PPC Land
Magnite Orchestration wants to be the wiring behind AI ad buying
Magnite today launched Orchestration, a coordination layer for agentic ad buying, with dentsu and DIRECTV Advertising as the first partners in beta testing.
New post by PPC Land 🔥
MiQ upgrades Sigma a year in: Planning Agent and 2.5PB of daily data
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MiQ upgrades Sigma a year in: Planning Agent and 2.5PB of daily data
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PPC Land
MiQ upgrades Sigma a year in: Planning Agent and 2.5PB of daily data
MiQ expands Sigma AI platform one year after launch: Planning Agent, Total Measurement, 2.5 petabytes of daily data, and activation across 16 environments.
New post by Search Engine Journal 🔥
YouTube Brings In-App Sharing & Messaging To The U.S. via @sejournal, @MattGSouthern
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YouTube Brings In-App Sharing & Messaging To The U.S. via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
New post by PPC Land 🔥
Mother sues OpenAI: chat logs show GPT-4o discussed suicide with her daughter
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Mother sues OpenAI: chat logs show GPT-4o discussed suicide with her daughter
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PPC Land
Mother sues OpenAI: chat logs show GPT-4o discussed suicide with her daughter
A California lawsuit filed today alleges OpenAI's GPT-4o discussed suicide methods with Alice Carrier before her death, prioritizing engagement over safety.
New post by PPC Land 🔥
Dexerto launches Omnidex SSP, betting publisher-led model beats RTB
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Dexerto launches Omnidex SSP, betting publisher-led model beats RTB
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PPC Land
Dexerto launches Omnidex SSP, betting publisher-led model beats RTB
Dexerto launched Omnidex, its first SSP, on June 10 processing 90 billion monthly ad requests across 600+ gaming publishers for McDonald's and PlayStation.
New post by Google Ads & Commerce 🔥
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
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Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
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Google
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
When buyers search for homes, they get critical property details — and they can contact an agent right from the ad.
New post by PPC Land 🔥
ChatGPT drops to 52.7% as Claude triples its AI traffic share
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ChatGPT drops to 52.7% as Claude triples its AI traffic share
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PPC Land
ChatGPT drops to 52.7% as Claude triples its AI traffic share
Similarweb's June 2026 update shows ChatGPT losing 23.7 points over 12 months while Claude surged from 1.6% to 8.9% and Gemini captured 27.3% of AI traffic.
New post by Search Engine Land 🔥
Google expands richer Local Services Ads for real estate nationwide
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Google expands richer Local Services Ads for real estate nationwide
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Search Engine Land
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
New post by PPC Land 🔥
Ogury launches SONA to finally bridge audience planning and campaign execution
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Ogury launches SONA to finally bridge audience planning and campaign execution
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PPC Land
Ogury launches SONA to finally bridge audience planning and campaign execution
Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile.
New post by Search Engine Land 🔥
OpenAI launches product feed ads in Ads Manager beta
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OpenAI launches product feed ads in Ads Manager beta
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Search Engine Land
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
New post by PPC Land 🔥
Viant opens its bidder to publishers with free SupplyIQ dashboard
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Viant opens its bidder to publishers with free SupplyIQ dashboard
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PPC Land
Viant opens its bidder to publishers with free SupplyIQ dashboard
Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today.
New post by PPC Land 🔥
Reddit launches video in comments, opening a rich new layer for conversations
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Reddit launches video in comments, opening a rich new layer for conversations
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PPC Land
Reddit launches video in comments, opening a rich new layer for conversations
Reddit today rolls out video replies in comments for all users, enabling video uploads in eligible SFW public communities across iOS, Android, and desktop.
New post by PPC Land 🔥
Google brings PayPal Hyperwallet payouts to 21 LATAM territories
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Google brings PayPal Hyperwallet payouts to 21 LATAM territories
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PPC Land
Google brings PayPal Hyperwallet payouts to 21 LATAM territories
Google expands PayPal Hyperwallet to 21 LATAM territories for AdSense, AdMob, and Ad Manager publishers, adding PayPal and cash pickup payout options in 2026.
New post by Search Engine Journal 🔥
5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3 via @sejournal, @hethr_campbell
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5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3 via @sejournal, @hethr_campbell
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Search Engine Journal
5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3
Explore the impact of AI search on your website's traffic and learn how to adapt to new SERP dynamics effectively.
New post by PPC Land 🔥
CheckedUp wins MRC accreditation - a first for specialty waiting room TV
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CheckedUp wins MRC accreditation - a first for specialty waiting room TV
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PPC Land
CheckedUp wins MRC accreditation - a first for specialty waiting room TV
CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement.