VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year.

Google AI Overviews drained two publishers' search traffic and closed one site after 21 years, while Google and The Trade Desk let their TAG fraud seals lapse.

Learn how to earn quality citations through effective digital PR campaigns that resonate with journalists and boost visibility.

Google Open Knowledge Format standardizes how organizational knowledge can be shared between AI agents, tools, and teams.

Consumer sentiment, AI job anxiety, and zero-click data just shifted. Here's what three new reports mean for your Q4 budget before you finalize it.

Google's John Mueller said URL structure choices like /blog/ versus /en-us/blog/ are unlikely to affect SEO outcomes.

AI agents are reshaping Google Ads as they shop and checkout for customers. Learn how product feeds become bidding signals and new ad surfaces emerge.

Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.

Competitor review analysis reveals customer language, service gaps, and positioning opportunities that SEOs miss. Turn competitor shortfalls into conversion.

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.

AI Max is everywhere right now. This post is about understanding what AI Max does, what the data Google isn't shouting about shows and what needs to be in place.

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is already on a site.

Uber Advertising today launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads to give brands reach beyond the Uber ecosystem for the first time

AI agents cut task time 87 percent in a study Perplexity co-authored using its own data and products, even as copyright and security cases mount against it.

Deezer launches a free AI music detector in 27 languages that scans playlists across 20 streaming platforms, revealing 43% of switchers carry synthetic tracks.

Peec AI analyzed 37,804 AI responses across 5 LLM engines. The finding: prompt wording matters less for brand visibility than you think.

Brainlabs Chief Growth Officer Ali Reed argues that independent agencies are seizing the high-margin, AI-driven layer of work that legacy holdcos are ceding.

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.

Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.

Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform.