New post by Search Engine Journal 🔥
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era via @sejournal, @coreydmorris
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The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era via @sejournal, @coreydmorris
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Search Engine Journal
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
Align SEO, PPC and content teams with an integrated search brief that unifies business objectives, audience intent, and SERP analysis for better performance.
New post by PPC Hero 🔥
4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility
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4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility
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PPC Hero
4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility - PPC Hero
Discover the 4 new “must-use” Google Shopping feed attributes that are critical to AI visibility, product discovery, and consideration.
New post by Search Engine Land 🔥
AI referrals to travel sites surge 194% as engagement rises: Adobe
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AI referrals to travel sites surge 194% as engagement rises: Adobe
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Search Engine Land
AI referrals to travel sites surge 194% as engagement rises: Adobe
AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.
New post by Search Engine Journal 🔥
Google Must Give Notice Before Significant Ranking Changes via @sejournal, @MattGSouthern
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Google Must Give Notice Before Significant Ranking Changes via @sejournal, @MattGSouthern
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Search Engine Journal
Google Must Give Notice Before Significant Ranking Changes
The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability.
New post by PPC Land 🔥
Smartly plugs into Roku Ads API to run CTV campaigns like social
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Smartly plugs into Roku Ads API to run CTV campaigns like social
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PPC Land
Smartly plugs into Roku Ads API to run CTV campaigns like social
Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows.
New post by PPC Land 🔥
Original research tops AI search citations at 82%, NP Digital survey finds
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Original research tops AI search citations at 82%, NP Digital survey finds
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PPC Land
Original research tops AI search citations at 82%, NP Digital survey finds
NP Digital surveyed 500 marketers in May 2026 to rank content types by AI search performance. Original research leads at 82%. Video content ranks last at 2%.
New post by PPC Land 🔥
Pause ads beat CTV spots 2x on attention, WunderKIND data shows
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Pause ads beat CTV spots 2x on attention, WunderKIND data shows
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PPC Land
Pause ads beat CTV spots 2x on attention, WunderKIND data shows
WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.
New post by PPC Land 🔥
Guideline and Mediaocean expand API to kill spreadsheet reconciliation
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Guideline and Mediaocean expand API to kill spreadsheet reconciliation
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PPC Land
Guideline and Mediaocean expand API to kill spreadsheet reconciliation
Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands.
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The freelancer payment trap squeezing marketing agencies in 2026
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The freelancer payment trap squeezing marketing agencies in 2026
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PPC Land
The freelancer payment trap squeezing marketing agencies in 2026
Agencies face 120-day client terms but must pay freelancers within 30 days, creating a debt cascade that hits contractors hardest, a Kaplan Group report finds.
New post by PPC Land 🔥
DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns
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DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns
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PPC Land
DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns
DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification.
New post by PPC Land 🔥
LiveRamp opens its agent network to outside builders with new LAB program
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LiveRamp opens its agent network to outside builders with new LAB program
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PPC Land
LiveRamp opens its agent network to outside builders with new LAB program
LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation.
New post by Search Engine Land 🔥
80% of ChatGPT product recommendations change when search is enabled: Study
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80% of ChatGPT product recommendations change when search is enabled: Study
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New post by PPC Land 🔥
The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
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The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
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PPC Land
The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.
New post by PPC Land 🔥
The impulse shopper is everyone: Adobe data on 86% unplanned buys
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The impulse shopper is everyone: Adobe data on 86% unplanned buys
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PPC Land
The impulse shopper is everyone: Adobe data on 86% unplanned buys
Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns.
New post by Search Engine Land 🔥
Meta expands live shopping ads and virtual card checkout to drive more purchases
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Meta expands live shopping ads and virtual card checkout to drive more purchases
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Search Engine Land
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
New post by PPC Land 🔥
Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
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Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
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PPC Land
Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.
New post by PPC Land 🔥
Agentic ad tech tries to take over the buying layer as AI search budgets surge
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Agentic ad tech tries to take over the buying layer as AI search budgets surge
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PPC Land
Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
New post by PPC Land 🔥
WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
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WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
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PPC Land
WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
WPP Media's midyear forecast projects 4.4% global ad growth to $1.3 trillion, as AI investment offsets geopolitical headwinds and reshapes every major ad channel.
New post by Search Engine Journal 🔥
Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
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Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
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Search Engine Journal
Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.
New post by PPC Land 🔥
Google to bring IP-based ads to EEA publishers from August 3
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Google to bring IP-based ads to EEA publishers from August 3
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PPC Land
Google to bring IP-based ads to EEA publishers from August 3
Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration.