New post by PPC Land 🔥
Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Continue reading »
Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Continue reading »
PPC Land
Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows
Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything.
New post by PPC Land 🔥
AI made campaigns slower, not faster, new Typeface data shows
Continue reading »
AI made campaigns slower, not faster, new Typeface data shows
Continue reading »
PPC Land
AI made campaigns slower, not faster, new Typeface data shows
Typeface's 2026 Signal Report finds enterprise campaign timelines grew longer despite AI adoption, with 34% needing 1-2 months to ship and only 16% prepared.
New post by PPC Land 🔥
Channel 4 opens VOD inventory to five DSPs in a programmatic first
Continue reading »
Channel 4 opens VOD inventory to five DSPs in a programmatic first
Continue reading »
PPC Land
Channel 4 opens VOD inventory to five DSPs in a programmatic first
Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers.
New post by PPC Land 🔥
LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
Continue reading »
LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
Continue reading »
PPC Land
LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
VAB's 2026 'Stand with Pride' report finds LGBTQ+ allies spent $73B vs $56B for non-supporters, with 79% of LGBTQ+ adults aged 18-49 and Gen Z making up 40%.
New post by PPC Land 🔥
Amazon A+ Content trains AI through conversions, not indexing
Continue reading »
Amazon A+ Content trains AI through conversions, not indexing
Continue reading »
PPC Land
Amazon A+ Content trains AI through conversions, not indexing
Amazon's A+ Content is not indexed by A9 or COSMO, but it trains Alexa for Shopping through conversions - here is what changed in 2026 and why it matters.
New post by PPC Land 🔥
Smartly becomes first SaaS partner for Horizon's Blu audience API
Continue reading »
Smartly becomes first SaaS partner for Horizon's Blu audience API
Continue reading »
PPC Land
Smartly becomes first SaaS partner for Horizon's Blu audience API
Smartly and Horizon Media today launched an integration connecting Blu audience segments to creative and campaign workflows across social, CTV, and Google.
New post by PPC Land 🔥
Instagram for TV adds Samsung: what the big-screen push really means
Continue reading »
Instagram for TV adds Samsung: what the big-screen push really means
Continue reading »
PPC Land
Instagram for TV adds Samsung: what the big-screen push really means
Meta expands Instagram for TV to Samsung Smart TVs in the US, adding Reels casting, interest-based channels, and formats like episodic series and Live on TV.
New post by PPC Land 🔥
Xumo brings contextual signals to linear streaming with Gracenote and IRIS.TV
Continue reading »
Xumo brings contextual signals to linear streaming with Gracenote and IRIS.TV
Continue reading »
PPC Land
Xumo brings contextual signals to linear streaming with Gracenote and IRIS.TV
Xumo today expands with Gracenote and IRIS.TV, giving advertisers program-level and frame-level signals across 2,000 FAST channels on 30 platforms worldwide.
New post by PPC Land 🔥
Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Continue reading »
Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Continue reading »
PPC Land
Criteo hits 2,000 brands on ChatGPT ads as Prompt Smart Ads show 4x spend lift
Criteo today disclosed over 2,000 brands advertising on ChatGPT, added three new markets, and launched Prompt Smart Ads showing 4x higher spend after activation
New post by PPC Land 🔥
Google Street View is now live in Georgia, covering 13,000 km
Continue reading »
Google Street View is now live in Georgia, covering 13,000 km
Continue reading »
PPC Land
Google Street View is now live in Georgia, covering 13,000 km
Google Street View launches in Georgia, covering 13,000 km of roads, mountain passes, wine regions, and UNESCO heritage sites on Google Maps and Google Earth.
New post by PPC Land 🔥
AudienceProject Elevate opens broadcaster measurement to the market
Continue reading »
AudienceProject Elevate opens broadcaster measurement to the market
Continue reading »
PPC Land
AudienceProject Elevate opens broadcaster measurement to the market
AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools.
New post by PPC Land 🔥
Adobe at Cannes Lions: agency giants are now running its agentic AI
Continue reading »
Adobe at Cannes Lions: agency giants are now running its agentic AI
Continue reading »
PPC Land
Adobe at Cannes Lions: agency giants are now running its agentic AI
Adobe at Cannes Lions 2026 announced CX Enterprise partnerships with Accenture, Omnicom, Stagwell, WPP, Anthropic, and Microsoft to deploy agentic AI at scale.
New post by PPC Land 🔥
NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
Continue reading »
NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
Continue reading »
PPC Land
NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
NIQ today expanded its GeoPurchase purchase-based audience product to Poland, Belgium, Mexico, and Indonesia, bringing geo-targeted FMCG data to 11 countries.
New post by Search Engine Journal 🔥
Google Says SEO Tools Lack Access To Its Internal Metrics via @sejournal, @MattGSouthern
Continue reading »
Google Says SEO Tools Lack Access To Its Internal Metrics via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Says SEO Tools Lack Access To Its Internal Metrics
Google's new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics.
New post by PPC Land 🔥
Your TV remote can now add to Amazon cart during a Samsung TV Plus ad
Continue reading »
Your TV remote can now add to Amazon cart during a Samsung TV Plus ad
Continue reading »
PPC Land
Your TV remote can now add to Amazon cart during a Samsung TV Plus ad
Samsung Ads and Amazon Ads today activated shoppable CTV ads on Samsung TV Plus, letting viewers add products to an Amazon cart via their TV remote control.
New post by PPC Land 🔥
Promotion mode is here - Google's Ginny Marvin explains what actually changed
Continue reading »
Promotion mode is here - Google's Ginny Marvin explains what actually changed
Continue reading »
PPC Land
Promotion mode is here - Google's Ginny Marvin explains what actually changed
Google Ads launched promotion mode, Smart Bidding Exploration for Performance Max, and a bidding target overhaul set for August 17, 2026. Ginny Marvin explains.
New post by PPC Land 🔥
TikTok Shop's Smart Promotion now costs sellers 3.5% of all GMV
Continue reading »
TikTok Shop's Smart Promotion now costs sellers 3.5% of all GMV
Continue reading »
PPC Land
TikTok Shop's Smart Promotion now costs sellers 3.5% of all GMV
TikTok Shop's Smart Promotion charges sellers a fixed 3.5% GMV fee in regular periods and 4.5% during campaigns, replacing the legacy co-funded model for most.
New post by Search Engine Journal 🔥
AI Chatbot Use Hits 49%, But Skepticism Stays High via @sejournal, @MattGSouthern
Continue reading »
AI Chatbot Use Hits 49%, But Skepticism Stays High via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
AI Chatbot Use Hits 49%, But Skepticism Stays High
About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it.
New post by Search Engine Journal 🔥
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative via @sejournal, @martinibuster
Continue reading »
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative
Google, Shopify, and browser makers are backing a new Cloudflare PACT protocol for AI agent trust "on Cloudflare's network"
New post by Search Engine Journal 🔥
Google Loses Two Top AI Researchers To OpenAI & Anthropic via @sejournal, @MattGSouthern
Continue reading »
Google Loses Two Top AI Researchers To OpenAI & Anthropic via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Loses Two Top AI Researchers To OpenAI & Anthropic
Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week.
New post by Google Ads & Commerce 🔥
Expanding financial advertiser verification across Europe
Continue reading »
Expanding financial advertiser verification across Europe
Continue reading »
Google
Expanding financial advertiser verification across Europe
Google is expanding its mandatory financial advertiser verification program across the EU to help people find services they can trust.