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CTV gains 8% viewing time as smart TVs reach 82% of US homes
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CTV gains 8% viewing time as smart TVs reach 82% of US homes
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PPC Land
CTV gains 8% viewing time as smart TVs reach 82% of US homes
MRI-Simmons and eMarketer show CTV at 2h37m daily, up 8%. Freewheel finds 86% of digital ad views land on CTV and 57% of first post-ad actions happen on mobile.
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ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
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ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
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PPC Land
ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
ReelShort users spent 35.7 minutes daily on the app, outpacing Netflix by 11 minutes. LATAM installs surged 913% YoY; 67% of app marketers are already testing.
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Google kills 3 enhanced conversion methods, replaces all with single toggle
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Google kills 3 enhanced conversion methods, replaces all with single toggle
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PPC Land
Google kills 3 enhanced conversion methods, replaces all with single toggle
Starting June 2026, enhanced conversions for web and leads merge into one on/off setting. Legacy API uploads blocked from June 15, affecting developer tokens.
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Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
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Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
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PPC Land
Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Wynn-Williams filed suit June 25, 2026, citing 15 months under an arbitration gag carrying $50,000 per violation. Can a federal court vacate the interim award?
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MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
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MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
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PPC Land
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
A 43-14 ECON vote clears path to free ECB digital payments, online and offline. Council trilogues will shape holding limits, privacy rules, and cash rules.
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Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
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Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
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PPC Land
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Analysis of 1M campaigns: Meta ad dollar returns $4.13, up 25% since 2022. New AI creative, creator hub, and Business Agent tools now expand advertiser options.
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Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
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Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
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PPC Land
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed.
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98% of marketers launch campaigns late, 70% go over budget, XR study finds
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98% of marketers launch campaigns late, 70% go over budget, XR study finds
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PPC Land
98% of marketers launch campaigns late, 70% go over budget, XR study finds
XR's survey of 400+ US and UK marketers shows 81% produce more content than a year ago, yet 98% admit launching campaigns late. Half waste over 30% of assets.
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EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
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EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
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PPC Land
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Council's 18 June position removes Article 88b, blocking automated consent for 450 million EU users. Now the European Parliament vote is the only path forward.
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Google multiplies AdSense ad request counts for Multiplex units from June 23
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Google multiplies AdSense ad request counts for Multiplex units from June 23
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PPC Land
Google multiplies AdSense ad request counts for Multiplex units from June 23
Starting June 23, each slot in a Multiplex grid now generates its own ad request, lifting counts. Coverage and request CTR will shift; total revenue should not.
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Smartly builds AI memory layer for agents managing 7 billion in ad spend
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Smartly builds AI memory layer for agents managing 7 billion in ad spend
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PPC Land
Smartly builds AI memory layer for agents managing 7 billion in ad spend
Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs.
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Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
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Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
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PPC Land
Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
Over 8,600 cartons sold via wholesalers and small retailers in May-June 2025. The ACCC now requires compliance audits, new packaging, and consumer notification.
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AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
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AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
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PPC Land
AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
Polaris I/O contact data enriches AdImpact's 100,000-brand TV database. C-suite tracking in 210 U.S. markets helps media sellers reach budget owners first.
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TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
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TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
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PPC Land
TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
Random team and bounty breaks are prohibited. Four formats remain, each needing an SPS of 2.5 and Qualification Center approval. Break livestreams are US-only.
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EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
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EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
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PPC Land
EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.
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Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
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Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
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PPC Land
Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
FTC voted 5-0 to block; a Texas court overruled it. One entity now controls roughly half the US mattress market and the country's largest specialty retail chain.
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TikTok Shop blocks tampon listings without FDA 510(k) documentation
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TikTok Shop blocks tampon listings without FDA 510(k) documentation
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PPC Land
TikTok Shop blocks tampon listings without FDA 510(k) documentation
Class II device resellers must show invoices of 400-plus units within 180 days. Missing FDA documents can trigger listing removal and Account Health deductions.
New post by Search Engine Journal 🔥
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
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Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
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Search Engine Journal
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile.
John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.
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Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
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Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
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Search Engine Journal
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Internal link decay quietly redistributes your site's PageRank away from important pages over time. Learn to identify and fix equity distribution issues.
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AI search is driving customers. Can you measure it? by CallRail
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AI search is driving customers. Can you measure it? by CallRail
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Search Engine Land
AI search is driving customers. Can you measure it?
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
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Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
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Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
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Search Engine Journal
Selling AI As A Replacement Wins Attention & Kills Trust
Selling AI as a people replacement is a brand liability. Here's why substitution positioning costs credibility and what employment data actually shows.