New post by Search Engine Land 🔥
AI search is driving customers. Can you measure it? by CallRail
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AI search is driving customers. Can you measure it? by CallRail
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Search Engine Land
AI search is driving customers. Can you measure it?
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
New post by Search Engine Journal 🔥
Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
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Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
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Search Engine Journal
Selling AI As A Replacement Wins Attention & Kills Trust
Selling AI as a people replacement is a brand liability. Here's why substitution positioning costs credibility and what employment data actually shows.
New post by Google Ads & Commerce 🔥
Unlock deeper insights for YouTube brand campaigns.
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Unlock deeper insights for YouTube brand campaigns.
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Google
Unlock deeper insights for YouTube brand campaigns.
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
New post by Search Engine Journal 🔥
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
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Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
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Search Engine Journal
Buying Reddit To Win AI Citations Is The New Link Farm
Reddit-seeding for AI visibility works today. It will not work for long. The Penguin precedent explains exactly how this ends.
New post by Search Engine Journal 🔥
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
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Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
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Search Engine Journal
Google Claims AI Training Is Fair Use In New Governance Paper
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.
New post by PPC Land 🔥
Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
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Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
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PPC Land
Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%.
New post by PPC Land 🔥
TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
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TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
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PPC Land
TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
Sellers missing the 24-hour evidence deadline face automatic refunds at their expense. Appeals run 21 days; counterfeit items must be discarded, not returned.
New post by PPC Land 🔥
TikTok Shop blocks new listings and campaigns when seller AHR hits 150
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TikTok Shop blocks new listings and campaigns when seller AHR hits 150
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PPC Land
TikTok Shop blocks new listings and campaigns when seller AHR hits 150
Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026.
New post by PPC Land 🔥
TikTok Shop bars paid reviews and sets 60-day negative review rate window
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TikTok Shop bars paid reviews and sets 60-day negative review rate window
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PPC Land
TikTok Shop bars paid reviews and sets 60-day negative review rate window
Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes.
New post by PPC Land 🔥
Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
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Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
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PPC Land
Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.
New post by PPC Land 🔥
TikTok Shop blocks sellers in 16 categories without qualification docs
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TikTok Shop blocks sellers in 16 categories without qualification docs
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PPC Land
TikTok Shop blocks sellers in 16 categories without qualification docs
TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding.
New post by PPC Land 🔥
TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
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TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
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PPC Land
TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center.
New post by PPC Land 🔥
TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
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TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
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PPC Land
TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.
New post by PPC Land 🔥
TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
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TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
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PPC Land
TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.
New post by PPC Land 🔥
WhatsApp drops phone number requirement for new contacts with username feature
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WhatsApp drops phone number requirement for new contacts with username feature
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PPC Land
WhatsApp drops phone number requirement for new contacts with username feature
WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.
New post by PPC Land 🔥
TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
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PPC Land
TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.
New post by PPC Land 🔥
VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
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PPC Land
VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.
New post by PPC Land 🔥
Google Ads CPL drops for first time since 2020 as CPC hits $5.42
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Google Ads CPL drops for first time since 2020 as CPC hits $5.42
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PPC Land
Google Ads CPL drops for first time since 2020 as CPC hits $5.42
WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?
New post by PPC Land 🔥
House of Tickets loses 270,000 euro fine for fake auction bidders
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House of Tickets loses 270,000 euro fine for fake auction bidders
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PPC Land
House of Tickets loses 270,000 euro fine for fake auction bidders
ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.