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TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
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TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
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PPC Land
TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
Sellers missing the 24-hour evidence deadline face automatic refunds at their expense. Appeals run 21 days; counterfeit items must be discarded, not returned.
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TikTok Shop blocks new listings and campaigns when seller AHR hits 150
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TikTok Shop blocks new listings and campaigns when seller AHR hits 150
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PPC Land
TikTok Shop blocks new listings and campaigns when seller AHR hits 150
Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026.
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TikTok Shop bars paid reviews and sets 60-day negative review rate window
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TikTok Shop bars paid reviews and sets 60-day negative review rate window
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PPC Land
TikTok Shop bars paid reviews and sets 60-day negative review rate window
Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes.
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Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
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Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
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PPC Land
Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.
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TikTok Shop blocks sellers in 16 categories without qualification docs
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TikTok Shop blocks sellers in 16 categories without qualification docs
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PPC Land
TikTok Shop blocks sellers in 16 categories without qualification docs
TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding.
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TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
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TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
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PPC Land
TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center.
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TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
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TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
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PPC Land
TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.
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TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
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TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
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PPC Land
TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.
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WhatsApp drops phone number requirement for new contacts with username feature
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WhatsApp drops phone number requirement for new contacts with username feature
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PPC Land
WhatsApp drops phone number requirement for new contacts with username feature
WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
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PPC Land
TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
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PPC Land
VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.
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Google Ads CPL drops for first time since 2020 as CPC hits $5.42
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Google Ads CPL drops for first time since 2020 as CPC hits $5.42
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PPC Land
Google Ads CPL drops for first time since 2020 as CPC hits $5.42
WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?
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House of Tickets loses 270,000 euro fine for fake auction bidders
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House of Tickets loses 270,000 euro fine for fake auction bidders
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PPC Land
House of Tickets loses 270,000 euro fine for fake auction bidders
ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.
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CTV's 98% completion rate is automatic, not earned, Lake warns buyers
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CTV's 98% completion rate is automatic, not earned, Lake warns buyers
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PPC Land
CTV's 98% completion rate is automatic, not earned, Lake warns buyers
Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.
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Comcast exits NBCUniversal and Sky in 12-month tax-free spin
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Comcast exits NBCUniversal and Sky in 12-month tax-free spin
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PPC Land
Comcast exits NBCUniversal and Sky in 12-month tax-free spin
NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.
New post by Search Engine Journal 🔥
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
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Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Liz Reid: Personalization Can Help Small Publishers
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
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Comcast breaks up as the traffic model dies and CTV measurement divides
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Comcast breaks up as the traffic model dies and CTV measurement divides
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PPC Land
Comcast breaks up as the traffic model dies and CTV measurement divides
Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.
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Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
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Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
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PPC Land
Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.
New post by Search Engine Journal 🔥
Multi-Location Search Visibility: Winning In Google & AI via @sejournal, @seosteve
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Multi-Location Search Visibility: Winning In Google & AI via @sejournal, @seosteve
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Search Engine Journal
Multi-Location SEO: How To Win Google & AI Search Visibility At Scale
Multi-location brands must adapt to fragmented search visibility across Google, Maps, AI assistants, and social platforms. Learn the four pillars for success.
New post by Search Engine Journal 🔥
The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster
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The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster
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Search Engine Journal
The Absolute Best Way To Write Meta Descriptions
Google rewrites countless meta descriptions. Here are strategies to regain control of those snippets.