Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.

TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding.

Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center.

Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.

Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.

WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.

Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.

A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.

WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?

ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.

Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.

NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.

Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.

Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.

Multi-location brands must adapt to fragmented search visibility across Google, Maps, AI assistants, and social platforms. Learn the four pillars for success.

Google rewrites countless meta descriptions. Here are strategies to regain control of those snippets.

High CTRs in 2026 don't guarantee ad success. Automated bidding and AI change how CTR works, making conversion quality more important than clicks.

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework.

Meta's new AI Connectors let you run campaigns from the AI tools you already work in. Ads Manager is no longer the center of paid social. Here's what shifts.

This study from Suganthan reveals hidden fields in ChatGPT's network traffic that decide which sources get fetched, cited, or ignored.