AI's cognitive mirage creates costly errors when teams accept plausible-sounding outputs without verification. Learn a four-step protocol to detect AI failures.

WPVibe WordPress plugin makes it easy and safe to connect virtually any AI to a WordPress site and safely edit virtually anything.

Anthropic's Claude Fable 5 returns globally, but with 50% usage limits and a new classifier that may result in false positives.

New global research of 6,000+ professionals finds a stark divide in AI maturity, with leaders and workflows often further apart than teams realize.

Fabrice Canel, the Principal Product Manager who led Bing's crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft.

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They are, in part, audience-led.

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.

You can now quickly add a line to the chart to show previous time period comparison.

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented

Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.

Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions.

Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed.

Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November.

OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT.

An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.

Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.

Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.

Learn how to identify AI crawlers visiting your site, measure their value through referral traffic and citations, and decide whether to block or allow them.

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.

False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't.

The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.