Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.

Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.

Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.

Six new interface languages and an Arabic-Hebrew right-to-left layout arrive as Disney courts localized advertising revenue across its 15 EU streaming markets.

Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.

Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.

Brussels set a 200-token watermark threshold and named deployers liable from August 2. Non-signatories must now prove their own methods match the Code text.

Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.

New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.

Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31

The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.

Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.

In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.

Ensure your brand remains visible in AI Overviews by implementing ongoing monitoring strategies for citations and sentiment.

Agentic commerce is here. But our audit of product pages from leading brands found 70% currently don’t meet Google’s Universal Commerce Protocol for AI selling.

Google's persistent search changes the familiar transactional experience to a persistent mode. A recent patent shows six ways to trigger it.

CMOs are budgeting for 2027 with channel buckets built for a customer journey that's disappearing. I'd rebuild around five functions instead.

Learn how to use Meta ads for lead generation, evaluate lead quality, compare form options, and determine what a lead is worth.

Most brands upload one video, set a budget, and let Google control their fate. That's the biggest YouTube setup mistake you can make.

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing.