New post by PPC Land 🔥
AdPlayer.Pro gains Google Ad Manager technology partner certification
Continue reading »
AdPlayer.Pro gains Google Ad Manager technology partner certification
Continue reading »
PPC Land
AdPlayer.Pro gains Google Ad Manager technology partner certification
Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers?
New post by PPC Land 🔥
Apple wins Ford navigation deal for $30,000 EV platform arriving in 2027
Continue reading »
Apple wins Ford navigation deal for $30,000 EV platform arriving in 2027
Continue reading »
PPC Land
Apple wins Ford navigation deal for $30,000 EV platform arriving in 2027
Embedded navigation displaces the CarPlay-only model as Ford's Latitude AI team taps road-level data for BlueCruise. What does Apple gain beyond Maps ad reach?
New post by PPC Land 🔥
SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Continue reading »
SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Continue reading »
PPC Land
SiriusXM takes over channel 156 for WWE Radio as SummerSlam lands August 1
Wrestling shows move to a dedicated 24/7 channel on July 27, with live SummerSlam calls on August 1 and 2. What the shift hands to audio advertising buyers.
New post by PPC Land 🔥
Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals
Continue reading »
Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals
Continue reading »
PPC Land
Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals
Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question.
New post by Search Engine Journal 🔥
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years via @sejournal, @gregjarboe
Continue reading »
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years via @sejournal, @gregjarboe
Continue reading »
Search Engine Journal
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
YouTube videos are surfacing as primary citations in AI Overviews. Teams that treated video as a side channel are missing where searchers look.
New post by Search Engine Journal 🔥
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
Continue reading »
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
Continue reading »
Search Engine Journal
Emergency Brand Audit: What AI Says About Your Locations
Learn how an AI brand audit can uncover insights about your multi-location business from AI tools and online reviews.
New post by Search Engine Land 🔥
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Continue reading »
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Continue reading »
Search Engine Land
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
New post by Search Engine Land 🔥
Household income exclusions spotted in Performance Max campaigns
Continue reading »
Household income exclusions spotted in Performance Max campaigns
Continue reading »
Search Engine Land
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
New post by Search Engine Land 🔥
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
Continue reading »
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
Continue reading »
Search Engine Land
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
New post by PPC Land 🔥
DV360 API gains AI attestation field 10 days before EU deadline
Continue reading »
DV360 API gains AI attestation field 10 days before EU deadline
Continue reading »
PPC Land
DV360 API gains AI attestation field 10 days before EU deadline
Reach forecasting enters beta for allowlisted partners only, while advertiser-level defaults auto-fill Demand Gen and YouTube ads. Article 50 binds August 2.
New post by PPC Land 🔥
Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Continue reading »
Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Continue reading »
PPC Land
Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
New post by PPC Land 🔥
Meta drops Facebook Feed to second tab in full-screen video test
Continue reading »
Meta drops Facebook Feed to second tab in full-screen video test
Continue reading »
PPC Land
Meta drops Facebook Feed to second tab in full-screen video test
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
New post by Search Engine Journal 🔥
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal, @martinibuster
Continue reading »
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO
Google's John Mueller explains a quirk in robots.txt that can cause Googlebot to ignore robots.txt rules.
New post by PPC Land 🔥
Marketplace sellers gain a separate Meta app as listings hit 430M a month
Continue reading »
Marketplace sellers gain a separate Meta app as listings hit 430M a month
Continue reading »
PPC Land
Marketplace sellers gain a separate Meta app as listings hit 430M a month
US iOS users 18 and older get first access, while Android testing continues. Meta AI fills in titles, prices and categories from photos. What is still missing?
New post by PPC Land 🔥
Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Continue reading »
Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Continue reading »
PPC Land
Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Brand Pages sit outside the free selfie badge now marking real people across Marketplace, Dating and Groups. Feed slots arrive later, and markets stay unnamed.
New post by PPC Land 🔥
Acast gains 26% more revenue per listen while listens rise only 2%
Continue reading »
Acast gains 26% more revenue per listen while listens rise only 2%
Continue reading »
PPC Land
Acast gains 26% more revenue per listen while listens rise only 2%
Podcast buyers face rising unit costs as Acast net sales hit SEK 776m on 29% organic growth. Apple Podcasts video inventory now spans 180 shows, 1,000 episodes.
New post by Search Engine Journal 🔥
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal, @MattGSouthern
Continue reading »
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check
Alphabet's Q2 report puts precise numbers on the overall Search business while Google's claims about clicks to the web stay round and aggregate. Here's what that gap looks like.
New post by Search Engine Journal 🔥
Google Data Compares Gemini & AI Mode Use Against Daily Life via @sejournal, @MattGSouthern
Continue reading »
Google Data Compares Gemini & AI Mode Use Against Daily Life via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Data Compares Gemini & AI Mode Use Against Daily Life
Google's new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days.
New post by Search Engine Journal 🔥
Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
Continue reading »
Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
Continue reading »
Search Engine Journal
Charging AI Bots Decides Which Agents Can Still Cite You
Cloudflare and AWS now sell AI crawler tollbooths. What that means for your site's presence in AI-generated answers.
New post by PPC Land 🔥
Google signs EU AI code as advertisers face 3% turnover fines August 2
Continue reading »
Google signs EU AI code as advertisers face 3% turnover fines August 2
Continue reading »
PPC Land
Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
New post by PPC Land 🔥
InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Continue reading »
InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Continue reading »
PPC Land
InMobi video ads win 3.5x more attentive seconds than YouTube equivalents
Certified CTV inventory scored 9,593 APM against a 7,286 streaming benchmark, giving buyers a guaranteed floor. Does supply-side curation hold up in practice?