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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
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PPC Land
HubSpot gains Snapchat lead sync, closing loop on ad spend proof
Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.
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Amazon forces 14-day review window on AI-rewritten product titles
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Amazon forces 14-day review window on AI-rewritten product titles
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PPC Land
Amazon forces 14-day review window on AI-rewritten product titles
Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.
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Wella's Nioxin gains 70% listener action from AI audio ads
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Wella's Nioxin gains 70% listener action from AI audio ads
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PPC Land
Wella's Nioxin gains 70% listener action from AI audio ads
Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.
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VAB names 9 vendors across 3 paths in new ad engagement guide
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VAB names 9 vendors across 3 paths in new ad engagement guide
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PPC Land
VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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PPC Land
AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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PPC Land
JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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PPC Land
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
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PPC Land
DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
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Grocery TV gains 3,500 audience attributes via Esri data deal
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Grocery TV gains 3,500 audience attributes via Esri data deal
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PPC Land
Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
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Gemini Spark blocks EU and UK users as Google adds 160 countries
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Gemini Spark blocks EU and UK users as Google adds 160 countries
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PPC Land
Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
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Google tests AI-generated descriptions in Shopping ads
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Google tests AI-generated descriptions in Shopping ads
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Search Engine Land
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
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Google launches Structured Data Files v10.1 for Display & Video 360
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Google launches Structured Data Files v10.1 for Display & Video 360
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Search Engine Land
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
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Google opens Search Console data to Instagram, TikTok, X and YouTube for all
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Google opens Search Console data to Instagram, TikTok, X and YouTube for all
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PPC Land
Google opens Search Console data to Instagram, TikTok, X and YouTube for all
No website is required now, since verification runs through account authorization instead of domain proof. A new analysis guide accompanies today's expansion.
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X drops year-old link penalty, Musk tells Zuckerberg on platform
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X drops year-old link penalty, Musk tells Zuckerberg on platform
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PPC Land
X drops year-old link penalty, Musk tells Zuckerberg on platform
Musk told Paul Graham the platform stopped demoting linked posts over a year ago, closing a workaround publishers relied on since Musk's 2022 acquisition of X.
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SiriusXM cuts sports audio price to $5 with new all-in-one Pass
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SiriusXM cuts sports audio price to $5 with new all-in-one Pass
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PPC Land
SiriusXM cuts sports audio price to $5 with new all-in-one Pass
Every NFL, MLB, NBA and NHL broadcast plus over 300 channels arrive September 1 for just $49 annually, undercutting existing sports add-on packages entirely.
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
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PPC Land
Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
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WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
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WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
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Search Engine Journal
WP Engine Partners With BigCommerce To Scale WordPress Stores
WP Engine announced Commerce Connect, a safe way to scale to a modern platform without changing the current design, SEO, or user experience.
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SiriusXM advertising revenue gains 5% as YouTube deal nears launch
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SiriusXM advertising revenue gains 5% as YouTube deal nears launch
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PPC Land
SiriusXM advertising revenue gains 5% as YouTube deal nears launch
Podcast, programmatic demand and technology fees drove the increase as SiriusXM raised its 2026 outlook. YouTube inventory monetization scales later this year.