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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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PPC Land
AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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PPC Land
JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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PPC Land
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
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PPC Land
DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
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Grocery TV gains 3,500 audience attributes via Esri data deal
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Grocery TV gains 3,500 audience attributes via Esri data deal
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PPC Land
Grocery TV gains 3,500 audience attributes via Esri data deal
Advertisers can build custom store lists across 6,700+ locations using behavioral data, matching how national brands already plan TV and digital campaigns.
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Gemini Spark blocks EU and UK users as Google adds 160 countries
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Gemini Spark blocks EU and UK users as Google adds 160 countries
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PPC Land
Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
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Google tests AI-generated descriptions in Shopping ads
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Google tests AI-generated descriptions in Shopping ads
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Search Engine Land
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
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Google launches Structured Data Files v10.1 for Display & Video 360
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Google launches Structured Data Files v10.1 for Display & Video 360
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Search Engine Land
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
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Google opens Search Console data to Instagram, TikTok, X and YouTube for all
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Google opens Search Console data to Instagram, TikTok, X and YouTube for all
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PPC Land
Google opens Search Console data to Instagram, TikTok, X and YouTube for all
No website is required now, since verification runs through account authorization instead of domain proof. A new analysis guide accompanies today's expansion.
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X drops year-old link penalty, Musk tells Zuckerberg on platform
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X drops year-old link penalty, Musk tells Zuckerberg on platform
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PPC Land
X drops year-old link penalty, Musk tells Zuckerberg on platform
Musk told Paul Graham the platform stopped demoting linked posts over a year ago, closing a workaround publishers relied on since Musk's 2022 acquisition of X.
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SiriusXM cuts sports audio price to $5 with new all-in-one Pass
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SiriusXM cuts sports audio price to $5 with new all-in-one Pass
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PPC Land
SiriusXM cuts sports audio price to $5 with new all-in-one Pass
Every NFL, MLB, NBA and NHL broadcast plus over 300 channels arrive September 1 for just $49 annually, undercutting existing sports add-on packages entirely.
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
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PPC Land
Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
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WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
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WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
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Search Engine Journal
WP Engine Partners With BigCommerce To Scale WordPress Stores
WP Engine announced Commerce Connect, a safe way to scale to a modern platform without changing the current design, SEO, or user experience.
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SiriusXM advertising revenue gains 5% as YouTube deal nears launch
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SiriusXM advertising revenue gains 5% as YouTube deal nears launch
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PPC Land
SiriusXM advertising revenue gains 5% as YouTube deal nears launch
Podcast, programmatic demand and technology fees drove the increase as SiriusXM raised its 2026 outlook. YouTube inventory monetization scales later this year.
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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
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Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
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PPC Land
Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans
Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
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PPC Land
Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
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PPC Land
Universal Ads gains 8 measurement partners as Comcast spin-off looms
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
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Spotify limits new Running Mode feature to Premium iOS users in 8 nations
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PPC Land
Spotify limits new Running Mode feature to Premium iOS users in 8 nations
Running Mode ships with 25 curated presets across eight countries for Premium iOS subscribers, leaving Android and free-tier listeners without a rollout date.
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
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Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
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PPC Land
Online fashion growth in Europe drops to 3% as resale gains ground, NIQ says
Sportswear brands grew 71% versus 51% for fashion overall, as Black Friday now drives 9% of annual online sales, NIQ reports, reshaping ad and brand strategy.
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
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PPC Land
ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.