Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.

Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.

ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?

Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.

Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.

Amazon and Walmart bots dodge origin data even after FTC scrutiny. A Khan-founded policy center tested both agents on July 30, finding inconsistent answers.

New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.

Websites never had to separate "is this a person" from "is this agent allowed." PACT forces that question. Here's how to answer it.

The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.

Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.

Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.

Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.

Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.

The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.

Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.

Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.

Confiant finds malware built inside browsers as MCP drops sessions, Brazil bans deepfake ads, Amazon bots dodge origin queries, and Time sells ads to bots.

Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.

Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.

Article 50 binds tomorrow with fines up to 15 million euros or 3% turnover. Cinchy's CEO says the harder question is tracking what AI systems did after acting.