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Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
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Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
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PPC Land
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
New post by Search Engine Journal 🔥
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
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Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
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Search Engine Journal
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People
What models say about your company comes from how other people have described it over time. Today’s work shows up in the next model generation, not this one.
New post by PPC Land 🔥
Magnite offers two ways to run partner AI models inside its auction
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Magnite offers two ways to run partner AI models inside its auction
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PPC Land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
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Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
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Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
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PPC Land
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
New post by Search Engine Journal 🔥
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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Search Engine Journal
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
You cannot bid your way into an AI answer. Six signals decide whether assistants name your brand, and most live off your website.
New post by Search Engine Land 🔥
Google explains what advertisers should expect from Smart Bidding changes
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Google explains what advertisers should expect from Smart Bidding changes
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Search Engine Land
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
New post by Search Engine Land 🔥
New Google Ads help doc outlines corporate email rules
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New Google Ads help doc outlines corporate email rules
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Search Engine Land
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
New post by The WordStream Blog 🔥
58 Free & Creative September Marketing Ideas for Any Business
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58 Free & Creative September Marketing Ideas for Any Business
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WordStream
58 Free & Creative September Marketing Ideas for Any Business | WordStream
Find over 50 free and creative September marketing ideas for blog posts, social posts, promos, events, and more—with examples!
New post by PPC Land 🔥
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
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Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
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PPC Land
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
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Apple forces 4+ rating on App Store creative assets arriving this fall
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Apple forces 4+ rating on App Store creative assets arriving this fall
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PPC Land
Apple forces 4+ rating on App Store creative assets arriving this fall
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
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Google opens Meridian Scenario Planner beta with per-channel spend constraints
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Google opens Meridian Scenario Planner beta with per-channel spend constraints
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PPC Land
Google opens Meridian Scenario Planner beta with per-channel spend constraints
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
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BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
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BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
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PPC Land
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Eighteen signatories including Global, Bauer, News UK and the Telegraph wrote to Lisa Nandy on 6 August. Two-thirds of the public oppose ads on BBC content.
New post by Search Engine Journal 🔥
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
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WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
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Search Engine Journal
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability
WordPress security update fixes 12 vulnerabilities. Security researcher says: "nastiest one is a login screen XSS."
New post by PPC Land 🔥
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
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Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
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PPC Land
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
New post by PPC Land 🔥
Meta and TikTok lose as judge finds minors' feeds are not protected speech
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Meta and TikTok lose as judge finds minors' feeds are not protected speech
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PPC Land
Meta and TikTok lose as judge finds minors' feeds are not protected speech
Ranking by predicted engagement is not editorial judgment, the court held. California can default teen feeds to one hour, with age rules due January 1, 2027.
New post by PPC Land 🔥
Prime Video sets Madden premiere for November 18, mid-NFL season
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Prime Video sets Madden premiere for November 18, mid-NFL season
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PPC Land
Prime Video sets Madden premiere for November 18, mid-NFL season
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
New post by Search Engine Journal 🔥
The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
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The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
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Search Engine Journal
The AEO Playbook: How to Get Cited & Stay Visible
Find out how the AEO playbook can help your brand remain visible to customers using AI crawlers and ChatGPT for information.
New post by PPC Land 🔥
Microsoft lets advertisers block ads next to 1,000 page titles
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Microsoft lets advertisers block ads next to 1,000 page titles
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PPC Land
Microsoft lets advertisers block ads next to 1,000 page titles
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
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W3C sets September 3 deadline for feedback on DID Resolution v1
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W3C sets September 3 deadline for feedback on DID Resolution v1
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PPC Land
W3C sets September 3 deadline for feedback on DID Resolution v1
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.