New post by Search Engine Journal 🔥
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
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Search Engine Journal
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
You cannot bid your way into an AI answer. Six signals decide whether assistants name your brand, and most live off your website.
New post by Search Engine Land 🔥
Google explains what advertisers should expect from Smart Bidding changes
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Google explains what advertisers should expect from Smart Bidding changes
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Search Engine Land
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
New post by Search Engine Land 🔥
New Google Ads help doc outlines corporate email rules
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New Google Ads help doc outlines corporate email rules
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Search Engine Land
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
New post by The WordStream Blog 🔥
58 Free & Creative September Marketing Ideas for Any Business
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58 Free & Creative September Marketing Ideas for Any Business
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WordStream
58 Free & Creative September Marketing Ideas for Any Business | WordStream
Find over 50 free and creative September marketing ideas for blog posts, social posts, promos, events, and more—with examples!
New post by PPC Land 🔥
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
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Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
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PPC Land
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
New post by PPC Land 🔥
Apple forces 4+ rating on App Store creative assets arriving this fall
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Apple forces 4+ rating on App Store creative assets arriving this fall
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PPC Land
Apple forces 4+ rating on App Store creative assets arriving this fall
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
New post by PPC Land 🔥
Google opens Meridian Scenario Planner beta with per-channel spend constraints
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Google opens Meridian Scenario Planner beta with per-channel spend constraints
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PPC Land
Google opens Meridian Scenario Planner beta with per-channel spend constraints
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
New post by PPC Land 🔥
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
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BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
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PPC Land
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Eighteen signatories including Global, Bauer, News UK and the Telegraph wrote to Lisa Nandy on 6 August. Two-thirds of the public oppose ads on BBC content.
New post by Search Engine Journal 🔥
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
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WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
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Search Engine Journal
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability
WordPress security update fixes 12 vulnerabilities. Security researcher says: "nastiest one is a login screen XSS."
New post by PPC Land 🔥
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
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Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
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PPC Land
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
New post by PPC Land 🔥
Meta and TikTok lose as judge finds minors' feeds are not protected speech
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Meta and TikTok lose as judge finds minors' feeds are not protected speech
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PPC Land
Meta and TikTok lose as judge finds minors' feeds are not protected speech
Ranking by predicted engagement is not editorial judgment, the court held. California can default teen feeds to one hour, with age rules due January 1, 2027.
New post by PPC Land 🔥
Prime Video sets Madden premiere for November 18, mid-NFL season
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Prime Video sets Madden premiere for November 18, mid-NFL season
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PPC Land
Prime Video sets Madden premiere for November 18, mid-NFL season
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
New post by Search Engine Journal 🔥
The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
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The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
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Search Engine Journal
The AEO Playbook: How to Get Cited & Stay Visible
Find out how the AEO playbook can help your brand remain visible to customers using AI crawlers and ChatGPT for information.
New post by PPC Land 🔥
Microsoft lets advertisers block ads next to 1,000 page titles
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Microsoft lets advertisers block ads next to 1,000 page titles
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PPC Land
Microsoft lets advertisers block ads next to 1,000 page titles
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
New post by PPC Land 🔥
W3C sets September 3 deadline for feedback on DID Resolution v1
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W3C sets September 3 deadline for feedback on DID Resolution v1
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PPC Land
W3C sets September 3 deadline for feedback on DID Resolution v1
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
New post by PPC Land 🔥
Teads halts 2026 guidance as direct response profit drops 30%
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Teads halts 2026 guidance as direct response profit drops 30%
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PPC Land
Teads halts 2026 guidance as direct response profit drops 30%
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
New post by PPC Land 🔥
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
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USA TODAY Co. loses 22 million monthly unique visitors in one quarter
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PPC Land
USA TODAY Co. loses 22 million monthly unique visitors in one quarter
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
New post by PPC Land 🔥
YouTube opens Shopping affiliate program to UK creators with six retailers
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YouTube opens Shopping affiliate program to UK creators with six retailers
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PPC Land
YouTube opens Shopping affiliate program to UK creators with six retailers
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
New post by PPC Land 🔥
80% of large-company managers kill profitable projects, Sutherland says
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80% of large-company managers kill profitable projects, Sutherland says
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PPC Land
80% of large-company managers kill profitable projects, Sutherland says
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.