ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.

Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.

Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses.

Google Ads Quality Score is a diagnostic, not a lever. Here’s what its three components reveal about your ads, structure and landing pages.

Build a non-linear targeting strategy in three steps: define your ideal audience, brainstorm adjacent Google segments, then let creative do the qualifying work.

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.

One authorised representative per member state, one registration each, applies August 12. Small merchants are already cutting EU shipping. Who absorbs the cost?

WPForms Lite WordPress plugin accused of adding a backdoor to new installations. I installed it and what happened was unexpected

Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.

Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?

Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?

Regulation (EU) 2025/40 applies August 12, forcing registration and a local representative in every destination state. One merchant has already cut EU orders.

Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions.

I wrote an article with zero AI. The top detectors said 100% AI, 78%, 42%, and some wanted payment before they'd even tell me I was human.

YouTube announced Partner Program changes taking effect in 2027. Existing partners face new Shorts earnings rules, activity checks, and a deadline for terms.

AI search visibility isn't a separate tooling problem. It's the same measurement blind spot CMOs already fund. Reframe GEO budget requests to win approval.

Anthropic will embed invisible watermarks in Claude text and sign generated files. Detection tools are still unpublished, and marks can appear on edited human writing.

Organic sessions are down and clients want answers. Here are the four AI search visibility metrics to report instead, and how to track each one.

We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.