A classifier for the AI conversations leaking into Search Console. Seven kinds, from human replies and comparison questions to tracker bots and agent prompts.

Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.

YouTube counts views from the first frame across Shorts, long-form and live streams on August 24. Public counters inflate. Creator pay stays on engaged views.

YouTube views count how many times a video was played. From August 24, 2026 the counter fires on the first frame across every format, inflating public totals.

YouTube is changing how it counts views on long-form videos and live streams. This change will not affect earnings or eligibility.

Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.

Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice.

Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.

PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested.

Flight is the start and end date range in which a campaign may serve. Pacing maths, budget caps, makegoods and cancellation rights all hang off those two dates.

Campaign is the container an ad platform uses to hold budget, objective, bidding strategy and delivery rules, sitting between the account and the ad group.

Fifteen years after a layoff led me to start jonloomer.com, I look back at how the website became a business and changed my life.

Join SEJ Live for three sessions on local visibility, lead attribution, and building pages AI engines can trust and cite.

ChatGPT is scoping its fan-out searches to sites it already trusts, and I think the site: operator is a method of reducing spammy results. See what the recent industry research reveals.

Google is launching AI Briefs as a new tool for certain campaign types to refine and guide automated outputs. Here's how you can use them.

Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.

Google’s August 17 bidding change pulls budget-limited campaigns back to their set targets. Which campaigns are affected, and how to prepare before the date.

Doorway pages are sets of near identical pages built to rank for similar queries and funnel visitors elsewhere. Google renamed the policy doorway abuse in 2024.