Six forged names crossed 795 separate networks in a month, and allowlists keyed on names cannot see them. What replaces the user agent as proof of identity now?

Completion rate is the share of video ad impressions that play to the final frame. How the number is produced, what it is worth, and why CTV broke the metric.

Nearly 60% of APAC shoppers buy through social and quick commerce, against a $184 billion retail media market. NIQ splits discovery budgets on regional lines.

Card issuers gain a ChatGPT placement in a vertical OpenAI's ad pilot has largely excluded. Credit One Bank is a named partner. Does an app beat buying ads?

Scaled benchmarking compares on-target results to the CTV average for the same audience and country. No new markets since June. Can the AI summaries hold up?

Gentoro's Campaign Management Agent runs on MCP across an owned DSP, SSP and SSAI stack. Internal operations come first. When do brands and agencies get in?

WPP is the London-listed holding group behind WPP Media, Ogilvy and VML. How it was assembled, why revenue keeps falling, and what the Elevate28 plan changes.

Until now both products reached buyers only via Candid agencies. From September 1 they open to the whole market, with the transaction price left undisclosed.

Slackbot already drives 8.1M annual productivity hours inside Salesforce. Sellers and marketers get governed CRM actions in chat - open beta lands in September.

Survey of 920 streamers puts mobile reach at 83% against 67% for CTV, and 20% have purchased from a vertical video ad. Where does that leave CTV budget splits?

Amsterdam engineers join AWS at closing, while a non-profit keeps the MIT license. Amazon disclosed no price, no date, no headcount. What it means for ad data.

Real-time bidding is the per-impression auction behind most digital display advertising: how the OpenRTB protocol works, what it costs, and who contests it.

Clean room: a governed environment where two companies analyze combined datasets under agreed constraints, without either party seeing the other's raw records.

A demand-side platform is software that buys digital ad impressions one at a time at auction on behalf of advertisers. How DSPs bid, and what buyers pay them.

WordPress users upset at Rank Math over allegations that it creates administrator-level access without prior consent.

Hulu + Live TV already carried both networks. English-language plan subscribers get them at no added charge, though no named game falls before September 5.

Keys sit in a cloud enclave long enough to run Smart Alerts, then Amazon deletes them. E2EE stays optional, and no rollout completion date has been published.

vMVPD is a service selling bundles of live TV channels over the internet. How the model works, who sells its ad inventory, and why regulators still hesitate.

Incentives scale with existing audience size, covering podcasters adding email and newsletter writers adding audio. No fee, term or volume figure disclosed.

A rate card is a media owner's published price list for advertising inventory, stating cost by format, placement and daypart before any discount is negotiated.

Digital out-of-home screens grew 18.5 percent and now take 38.4% of quarterly revenue, while tech and AI advertisers doubled spending and lifted growth to 9.2%.