Direct-to-consumer (DTC) means a brand sells products to buyers via owned channels, skipping wholesalers and retailers to keep margin, data, and pricing power.

Point-of-care media places advertising on screens inside clinical settings, reaching patients and providers at the moment a treatment decision is being made.

Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.

Passkey sign-ins now cover 1 billion accounts, while Android users get country and shared-group context on unknown callers. No rollout dates were published.

Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it?

Galetti's internal build contest drew more than 1,500 employees in a few weeks. Amazon is now staking $2.5 billion on preparing 50 million people for AI work.

Ad Scoreboard 2.0 reports co-viewing and presence per person from a 5,000-home panel. Nielsen switches its own co-viewing method into currency six days later.

Agentic AI is coordinated AI agents that plan and act on a goal without step-by-step instruction. How it buys and sells advertising, and where evidence is thin.

Upskilling is training that deepens capability inside an existing role. How it works in advertising, what certification costs, and where the evidence is thin.

Perishables now anchor a catalogue four times a typical store's, across 2,300 US cities. Open question is what that shelf displacement does to CPG media plans.

Fieldwork on 1,944 US adults found 53% unaware chatbots train on chats by default, and 14% trusting AI firms with data. Once informed, 58% object to the use.

Optiq Chat and Optiq Bridge both ship in early September, reaching brands across 90 countries. Pricing for agent access to retail measurement stays undisclosed.

Debrecen hosts the first event on August 29, and tickets sell by single day or tournament pass. No advertising formats were disclosed. What can buyers reach?

Alexis Ohanian fronts the launch episode on August 26, but media buyers get no CPM, no named sales owner and no measurement rule for streaming podcast video.

Passkey: a cryptographic credential held on a device that replaces the password. Google Ads now requires one for sensitive actions and new API refresh tokens.

Back catalogue is previously released content - old episodes, seasons, tracks, articles - still generating advertising inventory long after its release window.

Two deals above $1m carried $4.03m of a $9.37m quarter, and 107 buyers matched last year's count. Fixed supply meets a demand claim the dataset never tests.

Frequency capping limits how often one person sees the same ad within a set window. How the counters work, who holds them, and why the practice is disputed.

Invalid traffic is ad activity that fails quality criteria and should not be billed or counted, split by the MRC into general and sophisticated categories.

Nine markets, 98 parcels and 10,861 euro of cross-border revenue. The representative fee never scales with volume. Will Brussels adopt a de minimis threshold?

News lists post 31.23% open rates yet clear $2.47 per 1,000 subscribers, the second-lowest rate in the table. Can reach alone still command advertiser budgets?