The Universal Commerce Protocol's first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes.

Google's John Mueller shares what happened when he tested Markdown files designed to make content easier for AI crawlers to consume.

Endogeneity is correlation between ad spend and the unmeasured drivers of sales, and it is why observational ROAS estimates read far higher than the truth.

Designated market area: Nielsen's 210 exclusive county groupings defining US local television markets, now anchoring geographic targeting far beyond broadcast.

Reddit declared 57.2 million EU users and Roblox 46.6 million, both new VLOPs. Compliance falls due by end December 2026, with ad transparency duties attached.

As Google Ads automates bidding and targeting, PPC teams must track leads past conversion to prove real business impact, not just platform metrics.

VLOP: an online platform designated by the European Commission for reaching 45 million monthly EU users, triggering the Digital Services Act's heaviest tier.

Systemic risk: the Digital Services Act category obliging Europe's largest online platforms to assess and mitigate harms arising from their own system design.

If you're using Customer Lifecycle Strategy to acquire new customers with Meta ads, check this. Meta's doing something weird.

Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly within Bing’s Copilot results. Adding sponsored results to an AI Overview could be a meaningful step for Bing’s…

Marketing org charts were designed to win Google rankings. How to move people and money when a client decides to compete for AI answers instead.

Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.

The EU designated ChatGPT a very large online search engine under the DSA. OpenAI reported about 159.1 million average monthly recipients for ChatGPT search.

Google says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.

Complaint covers 1.2 million US advertisers, 500,000 of them small businesses, and a first price rate that rose from 4% to 80%. Whose baseline decides the harm?

Both companies sit inside iHeartMedia, which targets $200m programmatic revenue in 2026. Stations gain digital demand on existing playout software. At what CPM?

Shill bidding is a seller placing bids in its own auction to inflate the price. Its mechanics, legal status, programmatic equivalents, detection and disputes.

Soft reserve is a floor that changes what an auction winner pays rather than whether a bid is accepted. Its mechanics, its origins and the dispute over it.

Mohegan Sun logged 89.8% higher ROAS and 77% lower CPI by week four. Unified campaigns inherit MMP attribution windows and cannot change method after creation.