New post by PPC Land 🔥
Opera loses Edge gatekeeper case as court cites 5.8% browser usage
Continue reading »
Opera loses Edge gatekeeper case as court cites 5.8% browser usage
Continue reading »
PPC Land
Opera loses Edge gatekeeper case as court cites 5.8% browser usage
Microsoft Edge escapes the browser choice screen Chrome and Safari carry, after judges accepted its Blink dependency. An appeal to the Court of Justice remains.
New post by PPC Land 🔥
Subscribers skip 90% of uploads in their feed, YouTube director says
Continue reading »
Subscribers skip 90% of uploads in their feed, YouTube director says
Continue reading »
PPC Land
Subscribers skip 90% of uploads in their feed, YouTube director says
Ranking weights shift by device and by moment, Todd Beaupre told creators, and no single metric decides alone. So what can a sponsor now price a deal against?
New post by PPC Land 🔥
Google cuts Gemini video analysis tokens by up to 88% in agentic mode
Continue reading »
Google cuts Gemini video analysis tokens by up to 88% in agentic mode
Continue reading »
PPC Land
Google cuts Gemini video analysis tokens by up to 88% in agentic mode
Costs fall up to 66% and accuracy rises 7% at best across three Flash models. Frame-level video analysis gets cheaper as advertisers face content-scan rules.
New post by PPC Land 🔥
DOJ loses AdX divestiture bid as Brinkema accepts behavioral remedies
Continue reading »
DOJ loses AdX divestiture bid as Brinkema accepts behavioral remedies
Continue reading »
PPC Land
DOJ loses AdX divestiture bid as Brinkema accepts behavioral remedies
Structural relief is dead in Virginia: no AdX sale, no open-sourced DFP auction logic. Publishers wait on a sealed opinion and a 30-day final judgment deadline.
New post by PPC Land 🔥
VAB finds video holds 51% of US leisure time for a fourth straight year
Continue reading »
VAB finds video holds 51% of US leisure time for a fourth straight year
Continue reading »
PPC Land
VAB finds video holds 51% of US leisure time for a fourth straight year
Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach?
New post by The WordStream Blog 🔥
What to Test Next? 21 Google Ads Experiment Ideas
Continue reading »
What to Test Next? 21 Google Ads Experiment Ideas
Continue reading »
WordStream
What to Test Next? 21 Google Ads Experiment Ideas | WordStream
Get a full list of Google Ads experiment and test ideas you can try no matter where your business's strategy currently stands.
New post by PPC Land 🔥
YouTube drops shared Wi-Fi from phone control of TV playback
Continue reading »
YouTube drops shared Wi-Fi from phone control of TV playback
Continue reading »
PPC Land
YouTube drops shared Wi-Fi from phone control of TV playback
Same-account sign-in now links phone and TV, letting viewers like, comment and subscribe mid-playback. Media buyers gain a cross-device signal nobody counts.
New post by Search Engine Journal 🔥
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt
Continue reading »
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt
Continue reading »
Search Engine Journal
The Next AI Protocol Won’t Save Your SEO Strategy
Every AI audit adds another acronym to your roadmap. Knowledge architecture is the capability that makes the next one a publishing decision.
New post by PPC Land 🔥
New York Times gives Games subscribers 5 to 6 new puzzles a week
Continue reading »
New York Times gives Games subscribers 5 to 6 new puzzles a week
Continue reading »
PPC Land
New York Times gives Games subscribers 5 to 6 new puzzles a week
Wednesday releases span six formats, with a free starter set for non-subscribers. Games ranks beside news and sports on engagement, but no ad detail is given.
New post by PPC Land 🔥
Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions
Continue reading »
Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions
Continue reading »
PPC Land
Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions
Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform.
New post by PPC Land 🔥
Google's £260m app developer deal faces tribunal hearing on 15 September
Continue reading »
Google's £260m app developer deal faces tribunal hearing on 15 September
Continue reading »
PPC Land
Google's £260m app developer deal faces tribunal hearing on 15 September
Eligible UK developers share £160m while £100m covers funders, insurers and lawyers. Represented persons have until 4pm on 10 September to file submissions.
New post by Search Engine Journal 🔥
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Continue reading »
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Adds Gemini 3.8 Flash To AI Mode
Google added Gemini 3.8 Flash to AI Mode's model menu on release day. Google AI Pro and Ultra subscribers can select it from the plus icon.
New post by Google Ads & Commerce 🔥
Get your product data holiday-ready on Google Merchant Center.
Continue reading »
Get your product data holiday-ready on Google Merchant Center.
Continue reading »
Google
Get your product data holiday-ready on Google Merchant Center.
In this Ads Decoded episode, we discuss Merchant Center features to take advantage of as you prepare for the busy holiday season.
New post by Search Engine Journal 🔥
Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster
Continue reading »
Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Responds To Sitemap SEO Technique That Forces Daily Crawling
Google's John Mueller responds to a sitemap technique that encourages search engines to crawl and index web pages every day.
New post by PPC Land 🔥
Judge spares Google's ad exchange and rewrites its auction rules instead
Continue reading »
Judge spares Google's ad exchange and rewrites its auction rules instead
Continue reading »
PPC Land
Judge spares Google's ad exchange and rewrites its auction rules instead
Judge Brinkema refused on September 2 to break up Google's ad tech business, ordering behavioral remedies that end first look, last look and unified pricing.