AI is coming to ChatGPT ads in the form of a new Text Customization feature, which can personalize headline and description text.

Avoid programmatic's accounting mistake by tracking AI marketing's hidden rework and maintenance hours before automation crowds out long-term strategy.

Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.

Case study: a published account of one campaign or deployment and the results claimed for it. How the format is built, who measures it, and why it is contested.

An ebook is a book-length text distributed as a digital file. In marketing it also names the long-form document companies trade for a reader's contact record.

Whitepaper: a long-form document an organisation publishes to frame a problem and argue a position. How trade bodies and vendors write, gate and use them today.

A webinar is a scheduled online presentation to a registered audience. How the roles, registration data, engagement telemetry and attendance benchmarks work.

Signals from 185 EHR integrations and 2,000 medical publishers now fire pharma ad bids across all three channels. Does claims-based planning still hold budget?

Snack packs, first aid kits and multi-brand gift sets risk deactivation from January 11, 2027. Books, video games and gift cards join the newly eligible list.

Receipt validation and SKU-level data now reach shoppers inside AI assistants, with an MCP server for loyalty marketing. Can enrollment survive the chat window?

Seats for the October 30 Bengaluru event go by application, not first come, and registration shuts October 15. No stream, no recording. Who gets in, and when?

Structured data is machine-readable markup that labels page content for parsers: formats, schema.org vocabulary, rich results, adoption figures and disputes.

Search Console is Google's free reporting service for verified site owners: how its metrics are counted, where its data stops, and why the numbers get disputed.

Google Trends indexes relative search interest from 0 to 100: how that scale is built, what Google filters out of it, and why analysts keep misreading the data.

E-E-A-T is Google's shorthand for experience, expertise, authoritativeness and trust, the quality framework its human raters apply when scoring search results.

Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands.

Server-side requests carry undisclosed daily caps, with expanded access sold for a fee later. Publishers gain an answer surface that reports no clicks at all.

PatientPoint runs 145,000 ad screens in 32,000 US medical offices as point-of-care pharma spend passes $1.2bn, while car and game ad surfaces lack measurement.

Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks.

Prescriber records on more than 3 million clinicians feed brand-specific models pharma marketers run across CTV, social and the open internet. Who audits them?