PatientPoint runs 145,000 ad screens in 32,000 US medical offices as point-of-care pharma spend passes $1.2bn, while car and game ad surfaces lack measurement.

Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks.

Prescriber records on more than 3 million clinicians feed brand-specific models pharma marketers run across CTV, social and the open internet. Who audits them?

Brands paying influencers in Ireland face a 55-point credibility gap, as 72% of adults prize genuineness. Four in five want AI use flagged. What earns trust?

Mark Vins and Ziwe opened TIFF's first day for YouTube, yet ad buyers get no release date beyond later this year. What does the slate mean for TV ad budgets?

Brandcast is YouTube's annual upfront pitch to advertisers, staged in New York since 2012. How it feeds TV buying, what it launched and where it is contested.

YouTube Premium is Google's paid subscription that strips ads from YouTube and bundles YouTube Music. How tiers, prices and creator payouts work, and disputes.

Creator economy: the market in which independent creators earn from audiences they build, via ad revenue shares, brand deals and fan payments. How it works.

Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.

Prepare for the Local Services Ads move to Performance Max with CallRail’s checks for historical reports, campaign budgets, tracking numbers, and lead quality.

Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant. But deleting an outdated record does not change other information already on the listing, according to…

Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance covers required disclosures, permission to use someone’s likeness or voice, and preserving…

Bing is testing new filters above shopping ads that let users refine results with a click, potentially improving relevance and conversions for advertisers.

Anthropic shares prompting upgrades that save tokens, improve writing & coding, and get the most from the least expensive effort settings.

OEM, or original equipment manufacturer, is the maker of a phone or TV that sells ads and viewing data from its devices. How it works and why it is disputed.

Curation is the packaging of ad inventory and data into a single deal ID before a bid request reaches a buyer. How it works, who charges and why it is disputed.

A deal ID is the string that tags a pre-negotiated programmatic agreement inside a bid request, so a buyer can bid under terms agreed with a seller in advance.

Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently, having previously covered the +2 sitelinks format and review summaries, among others. Today, we spotted another new design Google…

Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening.

Give ChatGPT Ads a clear role, budget source, and success criteria before shifting spend from proven paid search campaigns to a less familiar channel.

Learn how to navigate Apple Maps ads with a step-by-step guide to try them yourself and examples for quick success.