Conversions API is a server-to-server connection that sends purchases, leads and other outcomes from an advertiser's own systems to an ad platform directly.

CRM, or customer relationship management, is software that holds every customer record and interaction. How it works, feeds ad platforms and draws dispute.

Facial recognition is software that matches a face against stored biometric templates to verify or identify a person. Pipeline, error rates, law and disputes.

Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.

Counted numbers and estimated numbers look identical in your dashboard. Only one of them can be checked.

Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.

Product page copy builds shopper trust and fills gaps in AI feeds with sizing, compatibility, and return details that help customers decide to buy.

An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.

Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.

A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed.

Mobile device management (MDM) is the protocol-driven system organisations use to configure, lock and wipe devices remotely, including ad tracking settings.

Field of view is the angular extent a viewer can see at once. How ad standards use it to judge the size and angle of ads in games, AR and out-of-home media.

Google's AI contribution pilot pays publishers a monthly figure with no calculation behind it. I built the alternative: my page charges agents before they read.

Augmented reality overlays computer-generated images on a live view of the physical world, and in advertising it powers lenses, try-ons and new ad metrics.

Remedies take effect 60 days after judgment and run six years under a court-appointed monitor. Sell-side rivals ask whether equal access holds in practice.

Legislative Decree 160/2026 adds Article 437-bis, with up to 10 years for altering high-risk systems. Civil claimants also gain a presumption of causation.

Paid amplification: buying ad distribution for content that already exists, from brand posts to creator videos and customer mentions. Mechanics and disputes.

Shoppable ads are units that let a viewer browse, add to cart or pay for a product from inside the ad itself. How the feeds, QR codes and checkout links work.

Google updated their crawler documentation for Mediapartners-Google so that it is no longer specific to AdSense.

Pew's 37-country survey finds more people expect AI to reduce jobs than add them, a view more common in high-income countries than middle-income ones.

Functional equivalence requires that access a platform grants a rival perform as well as the access it grants itself, the standard now binding Google's ad tech.