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Copilot cut publisher click-through rates up to 94%, internal Bing data shows
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Copilot cut publisher click-through rates up to 94%, internal Bing data shows
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PPC Land
Copilot cut publisher click-through rates up to 94%, internal Bing data shows
Microsoft staff called AI training an astonishing theft while OpenAI trained on 3.9 million Times copies. Can fair use survive the September 17, 2026 record?
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Newsom sets November 16 deadline to study frontier AI kill switch
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Newsom sets November 16 deadline to study frontier AI kill switch
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PPC Land
Newsom sets November 16 deadline to study frontier AI kill switch
Onsite auditors inside the largest AI labs and a May 2027 rulebook for verifiers are on the table. Can an order with no legal force change what labs build?
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Adelaide's free audit flags low-attention domains in lists of 200 or more
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Adelaide's free audit flags low-attention domains in lists of 200 or more
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PPC Land
Adelaide's free audit flags low-attention domains in lists of 200 or more
Buyers in the US, UK and Canada upload one-column CSVs of up to 100,000 sites or app IDs, with no spend data. What do vendor-built AU benchmarks leave out?
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Firms could face 5% revenue fines for re-identifying data in Canada
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Firms could face 5% revenue fines for re-identifying data in Canada
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PPC Land
Firms could face 5% revenue fines for re-identifying data in Canada
Indictable offences in Bill C-36 carry caps of at least C$25 million for ad tech firms holding Canadian data, above the civil tier. What conduct triggers them?
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Bannerflow: 78% of brands made video ads in 2026, only 46% ran them
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Bannerflow: 78% of brands made video ads in 2026, only 46% ran them
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PPC Land
Bannerflow: 78% of brands made video ads in 2026, only 46% ran them
Video was 10.5% of 2.33 million assets from 300+ advertisers, static 89.5%. Why did travel and telecom campaigns click at up to 2.5 times the platform average?
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Google Ads filters miss fake leads, so advertisers must add 3 form checks
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Google Ads filters miss fake leads, so advertisers must add 3 form checks
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PPC Land
Google Ads filters miss fake leads, so advertisers must add 3 form checks
Most traffic screening runs after an ad serves, letting bots reach lead forms. Google wants server-side email validation. Does a billing credit cover the rest?
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What ad tech left unsaid this month: courts, platforms, metrics, deals
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What ad tech left unsaid this month: courts, platforms, metrics, deals
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PPC Land
What ad tech left unsaid this month: courts, platforms, metrics, deals
Redacted lawsuits, a sealed monopoly opinion and unaudited measures marked September, from Amazon's blacked-out surcharge to YouTube data no brand can verify.
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CNMC finds only 2.3% of Spanish cloud customers switched provider in three years
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CNMC finds only 2.3% of Spanish cloud customers switched provider in three years
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PPC Land
CNMC finds only 2.3% of Spanish cloud customers switched provider in three years
Multi-cloud reaches 5% of business clients, and EUR 1.9 billion in annual revenue sits with a handful of hyperscalers. Data Act egress fees end in January 2027.
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Colombia's third data bill would fine firms up to 5% of revenue
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Colombia's third data bill would fine firms up to 5% of revenue
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PPC Land
Colombia's third data bill would fine firms up to 5% of revenue
Geolocation and neurodata join the sensitive list, and foreign ad tech tracking Colombians needs a local representative. Two prior attempts died in committee.