Buy with Prime is Amazon's service placing the Prime checkout, delivery and returns on merchants' own websites. How it works, what it costs and who objects.

WP Engine is gratified by the judge's ruling in its antitrust lawsuit. But Automattic also scored seven wins.

Human translators lost four of six content types to post-edited AI in a 774-output English-to-Chinese benchmark and model choice beat post-editing

Promoting local businesses is a unique challenge, especially when you can't optimize for a conversion. Here's a basic approach you can use.

UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.

On first glance, Google’s Generative AI report might seem insulting. But with a bit of nous we can make it genuinely valuable.

Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.

Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.

Sixteen terms, four groups of four, and four working vocabularies with nothing in common. One group reads like leftovers until the connection lands.

Agency owners say they have stopped hiring graduates as AI absorbs entry-level work, while a Senate bill would put $250bn of US talent spending under one plan.

These vibe-coding best practices will help you build digital marketing assets quickly and have a little fun while doing it.

Agencies and media sellers get a linear TV beta plus purchase benchmarks for retail, telecom, tech and QSR. What can seller-funded measurement really prove?

CallRail adds ChatGPT ad attribution for SMBs and agencies, connecting calls, texts, and forms to campaigns and comparing results across key marketing channels.

Hurricanes, Blue Jackets, Wild and Blues fans lost FanDuel Sports Network this year; the NHL now produces their telecasts. How does Prime Video exclusivity fit?

Sales lift is the rise in purchases caused by advertising, measured by comparing what an exposed audience bought with a matched or randomised control group.

Average order value (AOV) is revenue divided by the number of orders in a period. How platforms calculate it, where it enters ad bidding and why it misleads.

Purchase frequency is the average number of times each buyer purchases a brand, product or category in a set period, the counterpart to penetration in sales.

QSR, or quick-service restaurant, is the trade term for fast-food chains where customers order and pay before eating, and an advertising vertical of its own.

Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.

Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.

Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to fill missing user data, update values and reduce measurement gaps.