A playable ad is an interactive mini-demo of a mobile app, usually a game, that runs inside the ad unit so people can try it before installing from a store.

An end card is the screen shown after a video ad ends, holding the button that turns a finished view into a click or app install. How the unit works and fails.

UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?

Image supplier to agencies and publishers carries $2.07 billion of debt against $51.6 million of cash; a bond grace period ends near October 1. Chapter 11 next?

At an invite-only Austrian summit of 25 experts and 30 attendees, peers voted Ray's talk the best of the year. Can AI tell real prizes from self-made boasts?

Tom Capper of STAT explains how enterprise SEO pros can measure AI Overviews, AI Mode, and LLM visibility and fit it into their reporting.

OuterBox launches OBxFrontier, a custom AI development service that maps workflow challenges and builds agents around existing systems to reduce manual work.

See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.

Make local businesses easier to discover in AI search. Google and Uberall cover Business Profile data, reviews, local content, automation, and measurement.

Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only.

Bring your PR team's Wikipedia, podcast, and Reddit expertise into your SEO strategy to build the third-party signals that support AI visibility.

OpenAI's Dots can review connected apps and run scheduled checks between conversations. Here's what the help pages permit, and where the read-only limit sits.

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for a keyword.

Not every SEO task needs a frontier model. Testing Chrome's built-in Gemini Nano showed what local AI can handle and where it fails.

Only 8% of US adults use agentic AI and 18% call agents a good idea, a 7,675-person survey shows. Which brands get picked once software handles the shopping?

Low-traffic sites added a net 34,700 entries across the top 50,000 US publishers, while 46% of Tier 1 SSP domains stay duplicated. What does Q4 buying inherit?

Agencies on Prisma get a first link to Neo, the self-serve TV platform WBD opened in 2025. What happens to that connection if Paramount closes its takeover?

Contract is no legal basis for profiling Facebook and Instagram users in Nigeria, a Lagos judge held, setting an 8-week compliance clock that ends in November.

Sellers signing up by December 31 get a Quick Plus year worth up to $720, as a Claude plugin opens in US beta. Who approves actions taken while sellers sleep?

Small and midsize sites in the pilot get under 0.1% of ad revenue, while one early entrant tops $1 million a year. What sets the payout, and who can check it?

The Information reports LiveRamp is expanding its OpenAI partnership to enable customer targeting for ChatGPT ads. Here is what PPC advertisers should know.